LED market will be hot hot business mostly opportunistic

It is understood, lighting media reporter recently visited Shanghai, Changzhou, Chengdu, Wuhan, Yuyao and other places, a comprehensive understanding of the LED lighting market situation. Nearly 70% of businesses said that although the market optimistic about the future prospects for the development of LED, but has no plans to push the main LED products, but waiting for the opportunity to adjust the marketing strategy according to LED at the end of the market performance of LED investment. They pointed out that the current price is too high, uneven quality, consumer awareness of the three major obstacle problem is still LED marketing.

LED forcing traditional lighting, "four" efforts

The merchant said

"Now, many industry insiders have said that LED has' 'traditional lighting, the future will be to gradually replace the traditional lighting. I agree with this view. But in the current situation, LED to replace the traditional lighting also need a long cycle to achieve. We will according to the market situation to decide whether at this stage to increase the sales of LED products. "Chengdu star Zhang Jixia lighting

This time, I made a special trip from Shanghai to Guangzhou, participated in the annual light Asia exhibition. In the exhibition site, I found that many of the LED products can replace the general lighting. Now, we are located in Shanghai shops are preparing for the LED business, to be completed shop decoration, we will come to Guangzhou to buy LED lamps. "Shanghai Beite lighting Yu Tianhong

The survey, 30% of the business because of the prospects for the development of LED, and has been paid to the actual action, has been increasing sales and promotion of LED products. However, there are also 70% merchants said, optimistic about the future of LED market development, and in the specific actions they still maintain a calm attitude, will adjust the product structure to decide according to LED sales performance in the market, whether at this stage can increase the investment of LED lighting products.

For them, and now, LED high-power product technology is unstable, the price is high, consumer awareness is limited, this is not the best time for them to enter the LED market.

To improve the quality of products

At present, the core technology of the LED light source is still in the foreign enterprises, and most of the domestic enterprises are concentrated in the downstream applications, packaging and other fields, which makes the cost of LED high. In addition, LED in the light, heat and other aspects still need a lot of improvement and promotion space. Improve product quality, has become one of the greatest expectations of many manufacturers.

Lower the prices of products

The high price of LED products, so that it is very passive with the ordinary light in the price competition, especially in the retail area of great impact, which also restricts its wide range of promotion in the market. In this interview, more than 90% of businesses have expressed the hope that manufacturers can reduce product price expectations. How to make the price of LED in the vast number of consumers can accept the level, will be an enterprise needs to solve the problem.

Expand publicity

At present, consumers of LED products less understanding situation, many businesses have proposed that manufacturers can strengthen the brand promotion, product promotion, enhance consumer understanding of LED which is a new source of energy saving and environmental protection, strengthen the popularity of LED products, change the customer's consumption concept.

Strengthen after-sales service

According to the Wuhan Wu Ke Ming Lighting general introduction, now LED manufacturers support to business is relatively small, and the Chengdu Star Lighting manager Zhang Jixia, Chengdu's Feng Lighting manager Deng Xiaojun and other businesses have also expressed the hope that manufacturers can increase customer service service. The requirements of the service, the business is currently focused on timely delivery, strengthen logistics and distribution services in two areas.

Conclusion

As a new generation of LED light source, with the advantages of energy saving, long life by enterprise pursued, but on the other hand, LED because of its own technology, consumer prices, cultivation and other reasons, LED will become the mainstream lighting, guidance and development still needs a longer time. As an enterprise, it should be treated calmly, so as to avoid the occurrence of LED overcapacity, resulting in a chaotic market situation. At the same time, it is necessary to strengthen the support of businesses, service efforts to share the cake with the LED market.