LED popular global transnational giants coveted Chinese market

Lighting industry for several years, the growth rate of over 20%, and the new light source LED popular around the world, naturally attracted multinational giants coveted". Toshiba, Germany, LUMEX holding company and other companies have strong financial resources, a long history, while mastering the core technology of the upper reaches of the light source. Chinese to enter the mainland market, natural "high high". Or to LED new light source to achieve its overall lighting system application capabilities, or with excellent business philosophy and technology into the Chinese market, all of a sudden pull the gap between the strength of the domestic brands. Even if these are a concept of marketing, but also to show the strength of the industry leader. Later from the strong perception: in the near future, and even now, the system and the ability to subdivide the project is to have the ability to engineering ideas. "Okes lighting general manager Pan Zhenhua case evaluation.

Reported on the identification of semiconductor lighting technology company and the various departments of the company to Toshiba group provides a complete monopoly on LED production opportunities. Toshiba new lighting systems business development department, counselor Da Kazuki confidently pointed out that, relatively speaking, the biggest advantage of the new Toshiba lighting system is the perfect product line and high quality products. "The next step, we will take Shanghai as the center, the establishment of B2B agent model, and through the network sales and existing distribution channels in the Chinese market in full swing. The amount of lighting products in Germany is covered by LED commercial lighting, T5 full range of lighting, all intelligent fire emergency lighting, light source appliances four areas. Multinational background of the joint venture, of course, will not turn a blind eye to the new light, so the amount of German lighting two production base also plans to invest in 50 million, the formation of LED commercial lighting R & D and production, packaging base.

Foreign brands

Product line from comprehensive to strong

1.2LED application in a corner of the first exhibition hall, Walton lighting attracted the attention of many people, because of its LED products include Home Furnishing, commercial lighting, outdoor and other major areas. According to insiders, in fact, this phenomenon can be said to be a lot of new energy-saving light source enterprises in microcosm, do first and then do strong. Small and medium enterprises will not be long 'hold' broad product line, because of the cost and size of the limit, during the screening by the market and then slowly into the specialized brand road. And has a strong strength of the background of the new brand can be achieved in a short time scale product line combat strategy, because there are a variety of core competitiveness support. For example, the United States and the United States has the beauty of the group's brand backing, listed companies have a consortium, lighting companies to develop new light sources, etc.. Chen Guoxin, President of the United States and the United States domestic lighting marketing.

This exhibition Electric is a typical example. The company is mainly export-oriented a smart small appliances, micro motor listed companies. Following the introduction of strategic investors to enter the Guangdong jianlongda, LED business, LED business development Elec-Tech continue to overweight. Located in Wuhu, LED industrialization projects, is expected to total investment of 4 billion 100 million yuan, including chips, packaging and applications, such as sub projects, covering the upper and lower reaches of the industry in the three. America's lighting this year also showed a variety of products, including home, business, electrical and other fields, in order to demonstrate its line of two years to form a perfect product line. Of course, Chen Guoxin also revealed that the United States will adhere to the light of the light source as the core competitiveness, at present, only the light source production base reached 600 acres of scale.

The product and market positioning new brand accurate

Specialization as a seems to be the strength of many brand choice, "Leica does not currently involved in other products, even if the LED is so hot. Because the electrodeless lamp market is still in the early stages of development, the need for more research and development strength of the brand to promote the entire industry, which is the responsibility of the enterprise. The general manager of Guangdong Shun Xiang energy-saving lighting technology Co. Ltd. Lin Weihe answer strong Qiang qiang. Christie electronics chairman Huang Chengmin and the three Rainbow Lighting Mister Hu Qian said: only a single product profitability is not strong, the enterprise will blind Ma Xin products.

And has a strong product strength and technical reserves of power Shanghai mikia Lighting Co. Ltd with its strong attack source, commercial lighting products Guangzhou Guangya Exhibition, to expand its brand awareness. It is reported that the company was established in February 2010 by Shanghai mikia investment (Group) Co., Ltd. integrated lighting resource Shanghai Lighting Co. Ltd. and Shanghai Guangda Lighting Co. Ltd. established as the core.