LED screen chaos: not only the largest larger

Xinjiekou alone has nearly 20 electronic screen

In Nanjing, Xinjiekou, Shanxi Road Business District, every 35 steps, you can see more and more eye-catching LED electronic screen. In the core of Xinjiekou, for example, LED screen enclosure war is growing. Guangzhou Louis Group Building 1 block, Zhujianglu Road Zhongshan building also has electronic screen of 1 circular arc, along the Zhongshan Road south, the Yangtze River Road at the junction with Zhongshan Road, Daihatsu kairun Jincheng two electronic screen, and then move forward, toward the direction of the 1 Deji Plaza West Block, Leddy square entrance opposite, also appeared before the Baoqing silver floor 1 block, Zhongshan Road North East Mall has 1 blocks, continue to go south, North and south of the upper ocean department store Front Gate before each of the 1 block. To the East Huaihai Road, the right side of the Jiangsu cultural building, there are 1 North, Huaihailu Road and then go east, there are also some high-rise buildings. Although the reporter did not go far, there are 15 electronic screen has entered the eye. Coupled with the electronic screen electronic screen Hanzhong Jinlun square in front of the east of Zhongshan and the Xinjiekou, only in this area, the number of nearly 20. According to reports, some of the new cap is also a new layout of the electronic screen.

Building blocks of electronic screen equivalent to downtown to buy Suites

It is understood that the earliest days of Xinjiekou square and ocean department store entrance two, and then, who can have a bit of position, have been robbed on the. Chen said the public, the most recent period, she found the Pearl River intersection of Zhongshan building, Hong Wu intersection Xinhua Bookstore and added two special bright LED screen. Before the construction of a screen will be 100 square meters, now easily at two hundred or three hundred square meters. I really do not know if the following will not come up with a larger screen LED? In the international financial center downstairs, Miss Zhu pointed to the opposite side of the big screen told reporters.

How much does it cost to build an electronic screen? Reporter consulted a number of companies selling electronic screen, the price is 6000 yuan to 10000 yuan per square meter. The company will be in accordance with the needs of customers, to provide different specifications of the electronic screen. There are P10mm, P12mm, P16mm and other specifications, different specifications of the electronic screen price, power consumption is not the same.

The final price should be in accordance with the actual situation, such as what kind of steel you want to use, is imported or domestic circuit, the price is still a lot of gaps. An electronic screen sales staff told reporters. Reporter forget about it, if you choose 7500 yuan a square meter of electronic screen, do a long 10 meters, width of 10 meters of electronic screen, the total price of 750 thousand, coupled with the installation costs of the electronic screen later, the price is not cheap.

Location of the electronic screen does not worry advertisers

It is understood that some of the early LED electronic screen if there is no advertising advertisers, it is not easy to maintain, so LED electronic screen can be maintained for a period of 5 years, compared with the general outdoor advertising for a long period of 1 years. A few pieces of electronic screen at Nanjing's most valued business customers for ocean department store door, Taiping South Road, new century door, door and door Nanjingxinbai municipal government. This is due to a number of electronic screen downtown, and the area is 200 square meters up and down, very popular. Why do you like to live in the downtown area? An industry source, the location of the downtown area is good, the flow of people, the propaganda effect is very good, many people are concerned about this factor, will be in every possible position.

Xinjiekou commercial pedestrian street on the electronic screen circulating drinks, cars, real estate and other advertising, a lot of people can come to see the window can be seen, advertising quietly propaganda out. In the Xinjiekou business district, many electronic screen advertising is calculated in 10 seconds. The industry said that in Xinjiekou shopping district, if you want to play their own ads 60 times a day, about a month to $20 thousand. With the increase in the number, the cost will increase. Play time mostly in the morning 8 to more than 10 in the evening, basically no one will stop playing. The location of the electronic screen does not worry advertisers, want to make the cost should not be a difficult task.

LED screen the herd

To some extent, the city needs to create an atmosphere such as outdoor advertising LED electronic screen. Xu Xiang, associate professor of sociology at Nanjing Normal University, believes that the setting of the LED electronic screen depends on whether the overall appearance and layout of the city. For example, this road is suitable for the installation of LED electronic screen, such as Xinjiekou, Hunan Road and other commercial street can be ordered, and in some residential areas may not be suitable for installation. LED electronic screen settings to comply with the provisions of outdoor advertising in Nanjing, but also take into account the existence of light pollution, whether it will affect the surrounding residents, traffic. Also, LED electronic screen playback of the content of taste, how to meet the tastes of the public.

Xu Xiang said, LED electronic screen business district to enhance the city agglomeration degree of prosperity in a certain extent, let many people feel a strong commercial atmosphere, is also one of the city landscape, now Beijing, Shanghai and so many city commercial district has LED electronic screen. But this is not to say that the more the better the LED electronic screen, to grasp a degree, the relevant departments to refine and improve the relevant laws and regulations, so that LED electronic screen healthy and orderly development. "

Ma Liangqi, director of the city landscape of Nanjing City Urban Management Bureau, last year, Nanjing Municipal Urban Management Bureau to increase the roof advertising efforts to clean up, has now completed 90% of the existing stock of roof advertising to clean up, the existing stock of roof advertising is very small, so that a part of advertisers choose LED electronic screen publicity. Last March,