LED smart city terminal erupted in a booming trend

Among the many intelligent city terminals, the LED intelligent city terminal is one of the important categories, and it has already entered the market introduction period, showing a flourishing development trend. The construction of intelligent city centers on large data, and uses all kinds of Intelligent City terminals to perceive, collect, store, calculate, analyze, integrate and apply data from all aspects of the city. It fundamentally changes the development mode of the human economic and social development that mainly depends on the input and accumulation of the resources of various resources. At present, the upsurge of intelligent city construction is sweeping the world, from the government to the enterprise, all in the construction of the intelligent city, which has caused the huge demand for the terminal of the intelligent city. The rise of the LED intelligent city terminal is only a miniature of the competition between the enterprises at present. The terminal of LED intelligent city is one of the important categories, and it has already entered the period of market introduction, showing a flourishing development trend. In the LED industry, the products appear mainly in two forms of lighting and display, and why LED is combined with the smart city to become the terminal of LED intelligent city and is on a large scale. We analyze and discuss the industrial ecology of the intelligent city, the demand of the market, the changes of the LED industry environment. It is understood that the total investment scale of "13th Five-Year" will reach 500 billion yuan in the development plan of China's Intelligent City, which is formulated by the Ministry of construction only, which does not include investment in local investment and related industry chain enterprises and ecological enterprises. It is foreseeable that a large portion of this amount of investment will flow into the field of intelligent city terminal as the starting point of the data value chain. The LED smart city terminal, as one of the categories, will also benefit greatly from it. The construction of intelligent city is centered on large data to form a powerful and complete capability center platform - cloud platform. A powerful and fully functional cloud platform needs to rely on a perfect infrastructure environment to carry the various application systems needed for the operation and management of the city. The perfect infrastructure environment needs the enterprises in the whole industry chain and the ecological circle to work together to form synergies, including the communication network equipment providers (such as HUAWEI, ZTE, NOKIA, etc.), operators (such as mobile, Unicom, telecommunications, etc.), chip providers (Qualcomm, Intel, Bo Tong, etc.), and module providers (HUAWEI, ZTE, Terry, etc.), induction and monitoring equipment providers (HKDA, Dahua, Hikvision, etc.), cloud computing service providers (Alibaba, HUAWEI, Google, IBM, etc.), ISV (i.e., independent software developers, such as Microsoft, SAP, Oracle, Neusoft and so on) and many terminal suppliers (general popularization) Enterprises such as science and technology, intelligent application provider and so on. The so-called LED product intelligence (that is, LED intelligent city terminal) means that LED products, in addition to satisfying their original functions, also have the functions of communication, intelligence perception, data acquisition and so on. To achieve these functions, we not only need the LED industry to provide different solutions, but also have a good communication network environment to meet the high load and low delay data transmission requirements. It also needs the monitoring, interaction, communication, data analysis and other related technologies and solutions on the industrial chain. It has formed an ecological environment involving many industries and co - prosperity of many enterprises. Only the whole ecological environment is mature, the large-scale application of LED intelligent city terminal is possible. The great value of big data has been widely recognized, and its position is equivalent to the oil and gold of twentieth Century. In the near future, its value is not less than the daily necessities of water, electricity, gas and so on. The city of wisdom more emphasizes the mining of large data in the process of urban construction management, including large data and large data that is being produced, and the value contained in it can be explored and utilized through various technologies, serving the society, serving the masses, reducing all kinds of urban diseases and building an efficient, harmonious and intelligent social environment. The mining of large data needs to rely on all kinds of Intelligent City terminals, which is the starting point of the value chain of large data. Huge market demand wisdom city construction investment bonus LED smart city terminal is currently mainly in the form of lighting and display display in the market, but in the product control, function, operation mode and other aspects have changed. The application of LED intelligent city terminal is mainly based on intelligent lighting, which is restricted by the communication network standard and protocol, cost of use, interaction technology and so on. Its commercial road is slow and its application range is very narrow. It is limited to a small part of the high-end business environment and home environment which is insensitive to price. And outdoor LED intelligent city terminal can integrate wireless network communication, intelligent interaction, intelligent induction, power carrier and other technologies, and use a perfect communication network system to fully enjoy the dividend of investment in the construction of Intelligent City, and make a breakthrough in the market. In addition to meeting the functions of the original LED lighting or display, the LED smart city terminal can also be in the public service fields such as traffic monitoring, meteorological monitoring, human traffic guidance, public security and other public services. In particular, the display products of the LED intelligent city terminal have changed completely with the original LED display on the control mode, appearance, function, installation and operation mode of the product. In the control mode, the number of unlimited terminals and the immediate control of the unlimited distance can be realized. On the exterior structure, the rough, heavy and abrupt image of the traditional LED screen has been changed, and the design is more light and ingenious, so that the product itself has the aesthetic sense of both technology and art. As the product form breaks through the boundaries of the original LED display screen, the LED intelligent city terminal can not only be used as a tool and carrier for commercial profit, but also can serve as a tool and carrier of the nature of public service, such as serving the people's livelihood and public affairs. By collecting the information and data of traffic, weather, security, human flow and so on, the product passes through the communication module of the product itself to the cloud end, and then through special analysis and processing, the structured information can be formed for the decision-making of the relevant departments. Because the product itself also has the function of display and display, the data information after processing and integration can also be displayed on the screen, such as traffic diversion information, public information and so on. With the development of intelligent city and intelligent transportation in China, the digital sign market has become the first field to be opened in the LED intelligent city terminal. In the first half of 2016, the sales of indoor advertising machines were 386 thousand, up 11.4% in the first half of 2016, and they will remain high growth in the next few years, according to the latest data report released by the cloud network. The market has a greater market capacity in the field of greater outdoor digital signs in the market. According to the estimate of the industry, its demand is expected to exceed 3 to 4 times more than that in the room. With excellent features and powerful and comprehensive functions, the LED smart city terminal is not only popular with many outdoor advertising operators, outdoor media operators, engineers and other channels, but also favored by the relevant government departments. At present, in the municipal engineering and road engineering in many cities, we can see the figure of the terminal of the LED intelligent city. Taking the LED industry as an example, it has developed a series of LED intelligent city terminal products, including the outdoor LED advertising machine, the LED lamp screen and the LED window screen, in accordance with the characteristics and requirements of the intelligent city construction and the original LED product form and technology. A total of nine major products. The product has been in the forefront of the industry in technology, function, design and marketing system. At present, the LED smart city terminal of Tong Pu technology has been used in many cities, such as Changsha, Fuzhou, Dalian, Guangzhou and so on. In the era of market economy in the era of LED intelligent city terminal in the era of market economy, the capital's profit instinct will allow capital to flow spontaneously to the most profitable, fastest and most efficient place in the era of free capital allocation in the market economy. When the social capital into the LED industry is substantially reduced, it indicates that the growth space of the industry is no longer attracting capital. At the moment, the LED industry has a high tide, and the scale of merger and acquisition in the industry is becoming more and more large, but the capital outside the industry is not good for the LED industry. The powerful enterprises, through the capital means, revolve around the strategic core of the enterprise, combine the vertical and vertical, and integrate the standard resources that conform to the strategic objectives, the purpose of which is to consolidate or expand the original advantages. At the same time, the industry has brought about the further perfection of the industrial chain, and all kinds of matching is further complete, which leads to many enterprises to fall into the homogeneous competition of product, technology homogenization, market and channel, and the market is a red sea. How to avoid the fierce competition in the red sea? It is the choice of enterprises in many industries to establish a new competitive advantage by combing the value orientation of the enterprise and rearranging the value orientation of the enterprise. Some LED lighting enterprises develop intelligent lighting, some are repositioned in brands and products, focus on certain subdivisions or markets, and some have increased investment in visible light communications, plant lighting, car lighting, UVLED and other new fields. And LED display screen enterprises choose the direction of cross-border innovation and brand reengineering. Some are combined with the sports industry, some are combined with the education industry, some are combined with new technologies such as VR and AR, some are combined with the media industry, and some are combined with the advertising public relations industry. Among them, a lot of enterprises are optimistic about the huge market cake that is emerging in the wave of intelligent city construction that is in the ascendant and sweeping the world. Many products have been developed around the field of Intelligent City, and the marketing is vigorously promoted. The combination of the LED industry and the intelligent city construction, taking the product form of the LED intelligent city terminal into the great tide of the city construction, has become an important direction of the cross-border innovation and the re positioning of the enterprise brand, and the market has just been in the eve of the large-scale outbreak, which has promoted the rise of the LED intelligent city terminal.