LED want to know the boss thinking: "Internet plus" and the ultimate product

The concept of the first marketing network "Internet plus" people believe that LED and even all the industry people are no longer strange. Now many entrepreneurs friends confused concept is not "Internet plus", but "how to do", with such problems to explore the "Internet plus" era of the ultimate product or service (hereinafter referred to as the products, including service).

What is the ultimate product? Avenue to Jane, I believe that is able to meet the needs of users, so that users screaming products.

Through the choice of the market, natural resources oriented, the Internet in China took the lead in the service industry, which is closely related to the market capacity and potential of China's third industry (service industry). Up to today, in the national economy second manufacturing industry support, faced with a huge "Internet plus" potential energy and space needs integration with the internet. How to create the ultimate product, which is the problem of today's manufacturing. For a simple example, how to achieve the ultimate goal of a bottle of water, allowing users to scream, interact with the user? From the point of view of rational interests or points of interest? Instead, this is the industrial revolution of the mass production product, as early as 100 years ago, Henry Ford is to enter the market in this way, the production amount of pins, a T shaped car sold around the world, once occupied the global market share of 50%, the division of industrialization production so the production efficiency is the release of a large number of. Today, as far as I know, there are a large number of lighting companies using a large number of production methods, the configuration of a large number of sales, a product for all markets. However, the era of social material resources are extremely rich, feasible? Bosses heart bitter, self-evident.

Return to how to do, the two layers of thinking, not to subvert anyone but to help lighting business owners to set up a system of product development ideas, and then combined with the actual situation of their own to practice, make the products more suitable for the market, for the user's taste.

The first layer of thinking, starting from the product itself

There are three dimensions of thinking: the 1 ultimate product features; the ultimate product experience, based on product features and sense of the, the product to the user's experience; the 3 ultimate product segmentation, segmentation of the user needs of differentiation. Give a few examples, and state the main points, so that we understand.

Ultimate product features. How to achieve a bottle of beer? Have a beer in Shandong, the main "fresh" selling point, from the product function, directly from the original beer fermentation tank, the filter, not pasteurized, products rich in yeast, has a unique aroma of lilac, advocate "seven days alive", known as the "beer yogurt". This product configuration cold chain system can do the day of production filling, second days to reach the hands of consumers, the configuration of the cold chain to enhance the user experience, become the best-selling drinks in the summer. The final summary: the connotation of the product itself, the extension of mining, through the promotion of additives and products to further develop the effectiveness of the product to meet the needs of users.

Ultimate product experience. How to achieve the ultimate product of a liquor? Everybody knows that wine is the lubricant of emotion. An Internet forced liquor intoxicated passenger commune, and reliable people drink wine in the beta process is reliable, to create the ultimate product, rich first brand confidence and domestic liquor PK, through the naked wine, wine line, hops, pull a look, smell of wine and wine tasting cup hanging taste the experience of links, allowing users to participate in the 360 final product experience, what is the ultimate product, not the manufacturers say, but users say, word-of-mouth dissemination form. This is an extension of the ultimate product features, allowing users to cool, allowing users to scream. Ultimate summary: according to the product features open user experience to participate in the process, allowing users to fully experience the good products.

Ultimate product segmentation. How can a bottle of water? When the vast majority of brands in the industry to tell the user water producing good water, I found a brand, based on good water on the development of maternal drinking water, further subdivided user groups, and obtain market profits. This example, as well as Mengniu's children's milk brand in the future star, but also this idea, further segmentation of the children's dairy market, access to new market opportunities and market share. Summary: product differentiation applications, based on age, scene, income, culture, etc., to find a new blue ocean market.

Second layers of thinking, from the extension of the product, do "product +"

If the product itself and the market needs of users in a direct manner, then it is necessary to put down the product, the first to forget their products. There are two dimensions of thinking: 1 product + additional services; + 2 + intelligence. Also give a few examples, and state the main points, so that we understand.

Product + additional services, a bag of rice how to achieve the ultimate service? Take a look at the inspiration of Wang Yongqing, the God of Taiwan, to sell rice to us. He asked the sales staff to send rice to home, close to the cost of money is not money, a little far, the rice will be delivered to the customer in the customer first, migang home of the old rice poured out, took the rice clean, then put into the new rice migang, finally put the rice shop in the new meters, do not collect money. When the time to record the customer a few people, how many meters a month to eat, when to pay, and then take the last meter. Summary: forget the product, the development of the user's pre-sale, sale, after-sales service.

Product + intelligence, how to do a mattress