LEDinside: analysis of three high order TV market trends

Dramexchange consulting LED Research Center (LEDinside) latest report "projection market trends of -3Q17 three high order TV market trend analysis report" and said, basically to enjoy high quality collocation output screen with high resolution, in order to show the high color saturation and high contrast of the picture, so the ultra high resolution (Ultra High Definition UHD (Wide Color), wide gamut Gamut, WCG), high dynamic range imaging (High Dynamic Range, HDR) for the future of the pursuit of visual enjoyment of the market will close. So the increase of high resolution UHD market will also boost the market with HDR, WCG.

High dynamic range imaging of HDR need to have 3 main conditions, with high quality and high resolution UHD brightness peak as the main part, a wide color gamut and part (Wide Color Gamut) demand. The mainstream of high resolution UHD and FHD display in the past Open Cell penetration rate of about 30% decline in nearly difference, so UHD and FHD to achieve the same brightness level, the amount of LED is increased by about 30~40% to cope with.

2017: HDR backlight module using the ratio at present have different distribution according to different types of backlight market, mainly in the lateral distribution of about 70% TV accounted for the major. Mainly for direct type TV about 30%. Such as the European and American markets prefer high quality, so as to provide high quality HDR direct type backlight system, the Asian market the main push beautiful appearance of thin, so as to side type backlight system is preferred.

The application of HDR in direct type backlight has better effect than HDR, but still have the backlight side thicker, so the subsequent HDR direct is the high-end models will use honeycomb structure plate, compared to the general D-LED to reduce the thickness of about 30%~50%, and can also reduce each dimming (Dimming) region, in order to increase the local dimming region (Local Dimming Zone) the increase in the number of HDR effect. And the use of honeycomb structure plate instead of the two light optical mixing function, so the LED will no longer need two optical.

HDR 1000~4000 nits high brightness peak demand. For the LED part intends to large size LED package with CSP (Chip Scale Package) running direction can achieve good heat dissipation and high current tolerance. It should be used for different backlight system, direct backlight is still in 2017 3528 / 3030 LED package LED LED single crystal and crystal, 2018 headed to 3-in-1 5050. Direct type backlight using CSP LED 1616 to LED /1313 LED, 4Q17 to 1111 LED trend. Side type backlight system LED package size in large package 7020 LED, 4014 LED, LGP thin to 7016 future collocation, LED 4010 LED.

In addition, HDR for the color gamut by Normal NTSC 72% specifications have been pulled up to DCI P3 90% (NTSC 80~85%), so in 2017 the NTSC <90% specification, the use of blue chip +RG fluorescent powder, blue chip + red phosphor (KSF) compared to 2016 last year growth of about 30%. WCG intends to NTSC the future demand of 100% or more, the use of existing fluorescent powder, the price is not high, so the need to convert the QD (Quantum Dot) and QD (Quantum material, Dot) only LED blue chip without fluorescence powder packaging products, is bound to affect the use amount of the fluorescent powder, has been mass production of QDEF applied to the backlight market, accounting for about 1% of the panel plant will actively develop QD (Quantum Dot) in Open Cell material, which is leading the Korean factory technology, future plans will lead to QD (Quantum Dot) is applied to the WCG market. (text: Max / LEDinside)

LEDinside silver membership report + projection and display market report: analysis of three high order TV market trends

The enjoy high quality factor

The HDR market requirement

The HDR resolution and visual relationship

The 2017 HDR resolution and market relevance

The why HDR is paid more and more attention

The demand of the intuitive user

What is the high dynamic contrast

The way of improving the contrast

The difference used in backlight

The 2017 according to the backlight design analysis of the regional market trend

The future trend of backlight application

The 2017 direct typebacklight future application trend

The 2017 side backlight application future trend

The 2017-2020 HDR TV shipment forecast

The demand of the visual perception

2016-2017 WCG the development trend of the

The WCG six solutions

The QD in Open Cell WCG new technology development

If you want to learn more about the LEDinside industry report details and membership report instructions, welcome to contact:

Joanne Wu (Taipei) joannewu@trendforce.com +886-2-8978-6488 ext. 912

Joey Ho (Taipei) joeyho@trendforce.com +886-2-8978-6488 ext. 916

Perry Wang (ShenZhen) perrywang@trendforce.com +86-755-8283-8931

Wendy Lin (Taipei) wendylin@trendforce.com+886-2-8978-6488 ext. 821

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