LEDinside: trend analysis of the three largest TV market

Dramexchange consulting LED Research Center (LEDinside) latest report "projection market trends of -3Q17 three high order TV market trend analysis report" and said, basically to enjoy high quality collocation output screen with high resolution, in order to show the high color saturation and high contrast of the picture, so the ultra high resolution (Ultra High Definition UHD (Wide Color), wide gamut Gamut, WCG), high dynamic range imaging (High Dynamic Range, HDR) for the future of the pursuit of visual enjoyment of the market will close. So the increase of high resolution UHD market will also boost the market with HDR, WCG.

High dynamic range imaging HDR requires 3 main conditions, with high resolution UHD quality, high brightness peak as the main part, and part of the Gamut (Wide Color) requirements. High resolution UHD market mainstream and past FHD display in Open, Cell penetration rate of about 30% of the drop difference, so UHD for up to the same brightness level with FHD, LED dosage is bound to improve about 30~40% due to.

2017 HDR backlight module use ratio: at this stage, according to different regions of the market has different backlight distribution, mainly to side into the TV, accounting for about 70% of the main distribution. Mainly for Direct TV, about 30%. Such as Europe and the United States market preferences high quality, so it can provide high-quality HDR direct backlight system, the Asian market to push the appearance of exquisite, thin based, so the side into the backlight system as the first choice.

The application of HDR in direct type backlight has better effect than HDR, but still have the backlight side thicker, so the subsequent HDR direct is the high-end models will use honeycomb structure plate, compared to the general D-LED to reduce the thickness of about 30%~50%, and can also reduce each dimming (Dimming) region, in order to increase the local dimming region (Local Dimming Zone) the increase in the number of HDR effect. Using the honeycomb panel instead of the two optical mixing function, the LED used will no longer require two times of optics.

HDR demand high brightness peak 1000~4000 nits. For the LED part intends to large size LED package with CSP (Chip Scale Package) running direction can achieve good heat dissipation and high current tolerance. Therefore, it should be used on different backlighting systems, and direct backlight is still available in LED in 2017, with 3528 LED / 3030 LED single crystals and twin crystals based, and 2018 will be directed towards 3-in-1 5050. The vertical backlight uses CSP LED as the main 1616 LED /1313 LED, and the 4Q17 will go to the 1111 LED trend. The side - mounted backlight system LED package size will be large package, 7020 LED, 4014 LED based, the future with LGP thin steering 7016, LED, 4010, LED trends.

In addition, HDR for the color gamut by Normal NTSC 72% specifications have been pulled up to DCI P3 90% (NTSC 80~85%), so in 2017 the NTSC <90% specification, the use of blue chip +RG fluorescent powder, blue chip + red phosphor (KSF) compared to 2016 last year growth of about 30%. WCG intends to NTSC the future demand of 100% or more, the use of existing fluorescent powder, the price is not high, so the need to convert the QD (Quantum Dot) and QD (Quantum material, Dot) only LED blue chip without fluorescence powder packaging products, is bound to affect the use amount of the fluorescent powder, has been mass production of QDEF applied to the backlight market, accounting for about 1% of the panel plant will actively develop QD (Quantum Dot) in Open Cell material, which is leading the Korean factory technology, future plans will lead to QD (Quantum Dot) is applied to the WCG market. (text: Max / LEDinside)

LEDinside silver + member reports projection and display market report: trend analysis of three higher order TV Markets

The enjoy high quality factor

The HDR market requirement

The HDR resolution and visual relationship

The 2017 HDR resolution and market relevance

The why HDR is paid more and more attention

The demand of the intuitive user

What is the high dynamic contrast

The way of improving the contrast

The difference used in backlight

The 2017 according to the backlight design analysis of the regional market trend

The future trend of backlight application

The 2017 direct typebacklight future application trend

The 2017 side backlight application future trend

The 2017-2020 HDR TV shipment forecast

The demand of the visual perception

2016-2017 WCG the development trend of the

The WCG six solutions

The QD in Open Cell WCG new technology development

If you would like to know more about the LEDinside industry report, and about the members' reports, please feel free to contact us:

Joanne Wu (Taipei) joannewu@trendforce.com +886-2-8978-6488 ext. 912

Joey Ho (Taipei) joeyho@trendforce.com +886-2-8978-6488 ext. 916

Perry Wang (ShenZhen) perrywang@trendforce.com +86-755-8283-8931

Wendy Lin (Taipei) wendylin@trendforce.com+886-2-8978-6488 ext. 821

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