LEDvance increase product cost, the full development of LED lighting and intelligent lighting

Germany lighting giant OSRAM (OSRAM Licht AG) under the general lighting subsidiary of the sale of LEDVANCE, after numerous checkpoints finally settled, announced that it has led Chinese strategy, including Linsen investment firm IDG capital and Chinese joint bid team, and the city of Yiwu's capital operation center in Germany, March 3, 2017 formally completed the share program delivery time. LEDinside had a chance to interview during the Philadelphia lighting exhibition LEDVANCE CEO Jes Munk Hansen, share LEDVANCE in lighting development strategy.

Economies of scale driven LED lighting penetration rate and extended to emerging markets

According to LEDinside statistics, the estimated LEDVANCE lighting penetration rate of only 30% at present, compared with the general development of American lighting manufacturers, LED lighting products LEDVANCE development there are considerable progress in space. At the same time, Jes Munk Hansen said that at present Linsen (MLS) production capacity of up to 70KKK, lighting products in 30% is from the LED price, and through cooperation, Linsen (MLS) by Linsen (MLS) provides LED and LED lighting products can reduce manufacturing costs, more favorable combination of the price development of lighting products. At present, LEDVANCE is still the main revenue in North America, Canada, and the European market, occupy 85%, the future will borrow from and Linsen (MLS) to extend to the field of emerging markets.

In 2017 the filament lamp products could successfully enhanced shipment target

LEDVANCE said, LED filament lamp market remains the subject of considerable concern, the estimated LED filament lamp LEDVANCE this year to sell for about three to forty million, substantial growth, mainly is the acquisition of the new MLS and green lighting (Shaoxing), the China largest LED manufacturers for the filament lamp production line is quite powerful backing, market the future is expected to share in the LED filament lamp grabbed considerable.

Reasonable price to drive the smart lighting market demand

Jes Munk Hansen said that the benefits of LED lighting products can achieve intelligent effect, the full development of intelligent lighting and lighting products, smart lighting is the main lighting manufacturers have to develop products, the future trend is imperative. Jes Munk Hansen said that the current LEDVANCE lighting lamps and lanterns are combined with intelligent lighting solutions (Connected Light), and to provide smart lighting compatibility, expand lighting ecosystem. However, Jes Munk Hansen said it is the biggest challenge of smart lighting no clear standards, the product and the communication agreement of chaos, resulting in smart lighting market has been difficult to carry out; in addition to the high price of smart lighting products, Jes Munk Hansen said that once they reach the production scale economy, business owners and consumers will adjust the price of lighting products the degree of acceptance, toward the field of comprehensive smart lighting.

Brand management, patent protection, sustainable development as the main direction of LEDVANCE

In the OSRAM brand, LEDVANCE will regularly pay royalties to OSRAM Licht AG, also will not restrict the use of OSRAM SYLVANIA brand patent, so in the visibility of the product is no problem. The future, LEDVANCE will continue to operate on the development of better lighting quality lighting and lighting products, the production cost of economies of scale by MLS (MLS) reached, believe in lighting products at reasonable prices appear, can bring more cost-effective lighting for consumers.

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