LG announced the expansion of the plasma lighting system market

Recently, the home appliance industry pioneer and leader of LG Electronics announced, will officially enter a new generation of lighting system product development stage -- plasma lighting system (PLS), and is expected in 2015 to achieve revenues of $1 billion. This is the first step after the launch of the global ocean blue ocean LG LG campaign, that is, the forefront of the field of electronic technology to bring cutting-edge lighting systems. With the advanced technical features of LG PLS, the PLS products will be fully impacted by the 300 Watt High power lighting products market, which can quickly replace the existing technologies of street lamps and industrial lighting.

The biggest characteristic of PLS technology is the lamp does not require the use of electrodes and mercury, and produces light and natural light is very close, has been the industry environmental protection technology can live up to 20000 hours. In the world's $80 billion lighting products market, this part of the market accounted for $3 billion 700 million in 2010, is expected to rise to $7 billion. LG electronics's chief executive officer, Young-Ha, said, "we will make full use of the LG brand's international reputation and sales network to achieve the goal of more than $1 billion by 2015."

LG company since 1999 has invested more than $200 million for the development of this new technology, at present in the world, there have been more than 1000 pieces of PLS are put into trial operation. In the early days of new product development, LG company has installed PLS products in some large buildings, while maintaining good relations with the lighting equipment manufacturers around the world. LG electronics company's PLS company director Young-Jin Bae said, "we believe that to maintain relations and mutually beneficial cooperation and strong technical force of the lighting equipment manufacturers, this is for us to quickly open the market, expand the production scale and product variety is very important."

Prelude high power lighting products enter the market officially opened the LG electronic "Blue Ocean battle". In the future, LG will continue to expand the international market under the guidance of the blue ocean strategy, open up new areas of value, to be able to provide others can not imitate the products and services of the real global enterprise.