LG dominate OLED! Samsung attack has a difficulty or the means to change the standard?

Loose Samsung TV dominance, the company flustered, rumored to be offensive with high price OLED tv. However, the opportunity to enter the Samsung OLED late, the market was controlled by the enemy LG, Samsung may try to exert its influence, so that their own technology jumped to the industry norms, so as not to need to hit the money using rival technology.

Fudzilla and Times times (Korea) 9 reported that the factory's cheap LCD panel flooded the market, Han factory turned to OLED display. Samsung sources, OLED TV manufacturing costs 1.5 times the size of the original LCD, and now gradually decline. But Samsung joined OLED, a large block, that is the opponent LG early in the OLED field for a long fight a lone battle market leader, Samsung, follow up, afraid to be used in the research and development of LG RGBW (red green blue and white), will increase the cost of.

Samsung and LG if so, incompatible as fire and water, Samsung executives to accept. Samsung is not fuel-efficient lights, information display measurement standards (Information Display Measurements Standard, IDMS) will update the panel technical standards, Samsung outcry, look forward to their own technology can become a standard. The Samsung TV colorful RGB (red green blue) technology, LG is strongly advocated by the RGBW standard.

The traditional panel based on RGB (red green blue), LG RGBW (red green blue and white) with white, can improve the brightness, also do not need to expand the backlight module, can extend battery life. Samsung criticized the RGBW color distortion, LG countered that RGBW has already passed the authority of the test. IDMS made a decision in the first half of next year, the need to win 75% votes in order to become the industry standard.

The industry said that Samsung entered the OLED, and the outbreak of LG Guild Wars next year, the consumer electronics show will be LG show RGBW technology show, Samsung will fire all over, criticized the technology.

South Korea Times (Korea Times) 8, the insider said, Samsung consider restructuring business, to develop a higher price for the main OLED. According to the sources, Samsung is likely to sell the LCD sector to Chinese companies, but this is only a rumor. The celebrity said, for Samsung, LCD weak demand, reduce production is quite reasonable.

Korean media BusinessKorea reported on October 1st, IHS iSuppli announced that this year, half of OLED TV sales soared more than 300%. Despite the increased demand, price is still OLED fatal, less than 1% of the overall TV market share. Analysts said that in the first half of the sale of OLED TV, 90% of the LG electronics manufacturing, land plants have joined the OLED battlefield, SKYWORTH, Changhong, Haier, Hisense, etc. launched OLED tv. LG Electronics was originally the exclusive producer of OLED TV, the previous market share is almost 100%.

South Korea Herald (KoreaHerald) reported on August 2nd that the LCD panel to Chinese industry of cutthroat competition, South Korean giant Samsung and LG intend to increase the higher technical difficulty against OLED. Research institutions IHS estimates, LCD oversupply, this year's global flat panel display sales will decline 2% to $129 billion. In contrast, OLED is the only panel industry is expected to grow, sales are expected to increase by 36% to $11 billion 800 million. IHS senior director David Hsieh said, OLED demand increase, mainly due to wisdom machine OLED panel and OLED TV panel shipments also increased, OLED is more widely used in Apple tablet computer and other wearable device table.

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