Lamp accessories shop was neglected 80, 90% of the main buyers of online shopping

Over the past one or two years, influenced by the upstream property market, the overall household industry in Hefei has seen a trend of downturn. However, for the lighting industry, it is expanding against the trend. In the first half of this year, the largest lighting market in Anhui was opened. The International Hall of the mall has also created a high-end lighting hall, plus the original lighting shops of other stores, forming a hundred flowers bloom.

Compared with building materials, most lighting brand stores are scarce.

However, in the first half of each node's marketing activities, few lighting brands participated in the store activities. Recently, the shops visited the stores, and found that most of the lighting shops were not popular. Although the reporters asked, some shopping guide members said that the business was good, but it was difficult to conceal the bitter expression of the expression and the deserted store. What is the reason why home lighting and lighting industry is closely related to people is not as red as the building materials market?

The price is too high for consumers to accept.

In a store, a lighting brand store saw that the price of a living room chandelier was basically around one thousand yuan or even higher, and an international brand even marked up to tens of thousands of decorative lamps. Faced with such a high price, many consumers can only look at the lights.

The price tag of a high-end lighting brand is staggering.

Although lighting is a rigid demand, because lighting is almost the last link of decoration, many consumers are afraid of decoration over budget, unwilling to invest too much in lighting. "It's too expensive to buy well, but not cheap." One consumer said.

Nearly 40% consumers choose online shopping lighting

"Consumers are shunted a lot by the impact of online shopping." A shopping guide at a lighting shop in Binhu's shop said that the development of the electricity supplier has become the first choice for consumers to choose and compare products. At present, the consumption of low-end lighting products is severely diluted by online shopping, which makes the business of lighting distribution business distressed.

Most consumers prefer the economically applicable lighting products.

Through Taobao, Jingdong, Tmall and other major e-commerce sites to see, the above lighting products grades, categories, ranging from tens of dollars to thousands of yuan price, some consumers said, a market price of 500 yuan living room chandelier, online price is only 300 yuan. Tens of yuan to five hundred yuan price range of lighting products have become the hot selling products of consumers online shopping.

In today's busy urban life, with the 80 and 90's becoming the main force of the decoration consumer group, these people are used to online shopping. Survey and statistics show that about three or four of consumers choose online shopping lighting products, although consumers online shopping lighting is also facing a series of problems such as installation and after-sales service, but it brings to the store. The impact is not to be underestimated.

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