Lamp and LED love after the five years

After the lamp on the LED, stripped off the traditional fluorescent coat, in addition to the price of each play more and more convergence, there are a lot of different highlights and advantages dug out. Self identified alternatives also began to emerge, although it is still difficult to climate. For example, from the age of three primaries on the continuation of the LED soft light bar, loaded into a lamp like LED lamp belt, flat deformation of the OLED, the side of the long version of the light-emitting panel lights, etc..

In 2010 six years ago, the traditional lighting lamp position fairly strong, only three natural fluorescent lamp lead. At that time, when the fluorescent lamp support T8 T5 climax, the main factory of Zhejiang, Guangdong bracket gathered on both sides of the road, ketoupengnao is this kind of outdoor advertising. When the LED lamp was a walk in front of the shadow contour partly hidden and partly visible, mourning mourning, to quickly pick up and approached the few enterprises.

High energy consumption, low luminous efficiency of T8 to switch to all aspects of the T5 stent of the embrace, which is the improvement of traditional lighting internal metabolism, this is understandable. But even so, there are "conservative" ridiculed as unfounded, to replace a washing machine as an example to demonstrate the "T8 for T5 will be a long process, not to mention the" hospitality "new light source LED shake style revolution.

But they ignore a shallow economic common sense: the lever of price and value. Washing machine can not be reduced to a price, and with the increase of the intelligence function, the value and the price will go up. But the LED light source can be close to or even breakdown of the price of traditional light sources, but also bring the same and even beyond the value of.

Facts have proved that, in less than two years, about in 2012, when the T8 has not completely surrendered to the T5, the LED light source will be captured in the field of light, but also fell to the conservative and conservative faction of the fragile psychological defense.

But when the lamp falls in love with LED, the deeper the love, the deeper it seems.

In the initial stage to replace the light source, LED lamp is one of everyone will go to crowded single plank bridge, the market demand is increasing, the bridge will not collapse, but the violence or pushing the stampede occurred on the bridge between the numerous living beings is can hardly be avoided.

Oversupply, price is particularly garish.

In fact, every time there will be price butcher, the key is to see which one is willing to give up some of the profits and the implementation of the strategy to seize market share. Each year by the size of enterprises set off price trend, moving the industry's average profit cheese, other companies will always scoff, claiming to adhere to the high-end positioning. But then a period of time to make its price behavior, often more than the original price of the butcher had no less than.

The market trend dictates, it's not really play the role of "collective enterprises and individuals, to be free from things of the world" role.

The lamp enterprises mistakenly believe that only the upper and middle reaches of the price war has been killed badly mutilated parts, shifts, and "illegal" to those who are tired of the traditional fluorescent lamp of the meager profits, and new desire to stimulate the market dealers. Seemingly logical simple operation, but because of the influx of LED light source of the public, the price of seasonal fluctuations, channel problems will appear.

LED lamp manufacturing side price down, the problem is only solved 1/5. Dealers in order to maintain profits, the level of price increases can not penetrate the product sink. Do a lot of advertising, the terminal can not see the product, it is embarrassing. The game starts again.

The traditional lighting business channel is profound, but hierarchical, the disadvantages are also obvious. Many new brand will start business projects, not in sales, while in the public terminal price control national guidedbprices; another is the channel ahead flat, directly facing the county dealers, traditional overhead operations center model, power intensive can also avoid the provincial business challenge. However, the original management and control of the more than and 30 provincial logistics providers, it will be able to stabilize the country, and now the amount of management increased by more than 10 times, the matter has naturally soared more than 10 times.

At the same time, the dealer puts forward the traditional lighting era are not "unequal treaties": "Lao Tzu from inventory! "Selling light sources and flower lights, only 357 conventional products in store display, the need for a large number of spot from the enterprise in the local self built warehouse or production plant. The product has lost the advantage of inventory, there is no other source of income is not the size of the enterprise is estimated to have the heart of suicide......

The price of love is not low, only to show the value of love.

This year and next year should be the circulation of the LED brand set a good pattern of ending year, stick to the teeth down, LED lamp also appeared in several industry champion single product. However, this is only the replacement phase of the LED light source, most of the LED lamp is also a continuation of the traditional fluorescent tube appearance and life.

God knows what will become the future of LED lamps, or this category will dim exit also said not allowed. Just like energy saving lamps replace incandescent lamps, T5 replace T8 in general, often we feel that we can stop to enjoy the fruits of the revolution, another revolution has quietly begun......

The author of this paper, Ming Xin (pseudonym) contribution. For reprint, the site requires E-Mail authorization. And marked "from LED", unauthorized reprint, they reproduced the behavior of this site will be held liable!

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