Lamps and jewelry store by cold 80, 90 percent online shopping major buyers

In the past one or two years, affected by the upstream market downturn trend, Hefei overall Home Furnishing industry, but for the lighting industry, but contrarian expansion, the first half of this year, Anhui's largest lighting market Santa Lighting City opened, dozens of first-line lighting brand in the course of cluster settled home, Redstar chief District Hall International Mall is to create a high-end lighting Museum, and other stores the original lighting shop, formed All flowers bloom together. situation.

Compared to building materials, the majority of lighting brand store passenger scarce

But in the first half of each node of the marketing activities, participate in the activities of few lighting brand stores, recently visited the supermarkets lighting stores, found that most lighting shop popularity is unsatisfactory, although in the face of the reporter asked some of the purchasing guide said business is OK, but conceal the expression and the bitter and astringent storefront deserted. And people are closely related to the home lighting industry, what is the reason, did not like the building materials market as prosperous?

Prices are so high that consumers are reluctant to accept them

In a store, a lighting brand store to see, a living room chandelier prices are basically around one thousand yuan, or even higher, an international brand is marked as much as 10000 Yuan decorative lights. In the face of such a high price, many consumer can only watch helplessly lights!

A high-end lighting brand prices staggering

Although the lighting is rigid demand, as lighting is almost the final link in the decoration, many consumers for fear of decoration over budget, do not want too much investment in lighting. "Want to buy too expensive, buy cheap, afraid of poor quality."." One consumer said.

Nearly 40% consumers choose online shopping lighting

"Affected by online shopping, consumers are diverted a lot."." Actually, the home of a shop in Binhu lighting shop guide said that the development of the electricity supplier has become a consumer choice, compared to the product of choice. At present, the low-end lighting products consumer groups were diluted online shopping, very serious, which makes lighting distribution business will be distressed.

Most consumers prefer economical lighting products

See through Taobao, Jingdong, Tmall and other major electricity supplier website, above lighting products, complete categories, ranging from tens of dollars to a thousand dollars the price of products, some consumers said that a market price is 500 yuan living room chandelier, the online price is only 300 yuan. Dozens of yuan to five hundred yuan price range of lighting products become consumer online shopping hot products.

In the busy city life, with 80, 90 has gradually become the main decoration consumer groups, this group of people are accustomed to online shopping, the survey, about three or four of consumers choose online shopping online shopping lighting lighting products, while consumers are facing a series of problems in installation and customer service service, but to bring the impact of the store is not underestimated.

For more LED related information, please click on China LED network or pay attention to WeChat public account (cnledw2013).