Large and small or fine? LED enterprise "yiluanqingmi"

With the LED industry competition in 2015, enterprises are facing greater pressure of competition and survival, cross-border mergers and acquisitions, integration, inter industry reshuffle, LED continued, further to the advantage of resources industry leading industry concentration, showing a "bigger" situation, the diversification trend of LED enterprises is more obvious.

Multiple like do addition, wins in reducing the risk; and attention is intended to do subtraction, in the intensive and meticulous farming. In the melee of the LED era, is the way to go in the end, to achieve the ultimate professional, the "Red Sea" made "deep sea"; or should be multi attack, staking, expanding territory? Especially for the enterprise more dedicated LED enterprises, as in "fall in love" is confused, should adhere to their own interests and professional, "specificity" in the end; or with the trend of "universal love", multi direction, so as not to miss the opportunity?

LED industry to accelerate the layout of diversification

Benefit declining related policies on global phasing out of incandescent lamps and LED lighting products prices, according to the latest LEDinside "2015 global LED lighting market trends report" shows that the size of the global lighting market in 2015 will reach $82 billion 100 million, of which LED lighting market will reach 25 billion 700 million dollars, the market penetration rate of 31%.

In the key nodes of the LED industry development, enterprises in the layout of the LED, but also will aim at other high profit or broad prospects of the field, the implementation of diversified development strategy. In fact, from the beginning of 2015, LED industry mergers and acquisitions will emerge in an endless stream, from horizontal mergers to vertical integration, and even cross-border cross-border acquisitions of listed companies diversified layout case meet the eye everywhere, with a capital of the accelerated significantly. According to the LED investment and financing experts said, last year, mergers and acquisitions in the industry to production-oriented enterprises. This year, cross-border mergers and acquisitions, light assets will increase. Enterprise LED lighting for the future popularity of the arrival of the peak, looking for subsequent growth points. "

For LED enterprises, the market is changing rapidly, and the changes of the times may also cause business model and business model changes.

This year NPC and CPPCC, Prime Minister Li Keqiang proposed for the first time, make the action plan to promote mobile Internet, cloud computing, big data, networking and modern manufacturing industry with electronic commerce, the Internet industry and promote the healthy development of Internet banking. "Hot Internet plus" becoming concerned and discussed. Including honglitronic, Moso, photoelectric, Lehman photoelectric etc. LED enterprises have the layout of the Internet related products, to develop new profit growth point, to create a new model of LED industry to enter the field of internet.

Chinese optics and optoelectronics industry association secretary general Wang Lin recently said that the current development of China's LED industry is still in the stage of industry mergers and acquisitions raging like a storm in 2015, a total of more than 25 cases, cross-border mergers and acquisitions will become a trend, in order to obtain the core technology and market channel. In the increasingly intense competition stage, LED listed companies in the capital market under the help of efforts to diversify the layout, including the next target mobile Internet will be subject to attention. Financial services have become the direction of investment in some LED companies, so some of the future direction of the main business will be adjusted. The competition among enterprises is more intense in a long time.

Pluralism or focus, fraternity or single-minded?

With the development of LED industry and the increasingly fierce competition, China's LED enterprises can be described as running on the road of diversification. However, the diversification of the layout for each enterprise? How to choose their own development path according to their own development?

Focus on the main industry and multiple layout, is the two different development model. For an enterprise, stick to or focus on a main industry, often in the process of competition in the industry to occupy the place, seeking the right to speak. To the big two of China's real estate industry as an example, Vanke and Wanda chose two different paths, Vanke is taking a gradual attention line, while Wanda is gradually taking a diversification path. Although the path is different, but both in their respective fields to do fast.

In the LED industry, there are also many in the diverse and professional two roads are very good business. As the upper reaches of the Sanan optoelectronics, and actively expand the automotive lighting and semiconductor integrated circuits and other related businesses, ranked first in the world and domestic chip; the chip does not claim that only to extend the chain of HC semitek, in the chip market also occupy a great market share. In the middle of the honglitronic, Internet financial and car networking fast; and insist on doing LED package REFOND, has successfully established its position in the packaging field eagerly. Application of end Riyadh culture and media enterprises, mergers and acquisitions awfully and stick to the traditional business; display aibisen also the success of its products sold to more than and 100 countries and regions in the world.

In addition, there are a number of enterprises, in the current economic situation is not optimistic, have cut unprofitable business, through the "reduction" to ease the burden of enterprises, to survive, this is also a wise.

In 2009, Abison officially announced the full cessation of existing LED lighting business. It is reported that Abison from 2010 into the LED lighting industry, five years of painstaking efforts, to Abison did not bring the expected output. Abison also made it clear that the company has not been involved since the LED lighting business