Large data analysis of the lighting market in three provinces of Northeast China: detonating hundreds of billions of markets and the prospect of the Guandong

As the three northeastern provinces of the old industrial base in China, the level of economic development has been slow in recent years, and the outflow of personnel is large. But because of its neighboring countries such as Russia, Korea, Korea and Japan, it has a good location advantage and has become an open window to Northeast Asia. In particular, Heilongjiang is adjacent to Russia and has become a showroom for many brands of Russian trade. OPPLE, the beautiful, the Tai Chang sun and other brands have set up a store here. The opening of the Shili River lighting Harbin store has also filled the gap in the high-end market of the Heilongjiang market. From the survey, the reporter found that in order to deal with the market situation of high cost and lower profit in the new normal, the two or three northeastern provinces have taken the way to reduce the cost by reducing the stock and even the zero stock. As the logistics and transportation more convenient, many merchants from the first level of the agency for the first day, second days can be delivered, save time and mind. Moreover, many first-class wholesalers have a very good price, and can reduce transportation and storage costs. It is a new trend to take goods from wholesalers instead of lighting products. OPPLE Rex channel deep other brands still have the opportunity to draw from the results of this survey data, OPPLE, Rex in the region is the equivalent, respectively, the first brand of lighting and lighting, and in the three or four line city district channels have been very mature. In the case of local dealer agents, the brands such as Rex and OPPLE did not form a market monopoly advantage. According to local dealers, consumers' brand awareness of lighting lighting was not strong, so many other brands still had a considerable opportunity to win the subdivision market. In Northeast China, the main distributor brand TOP10 products are the hot selling lighting style of the dome light. Three people in the research group know that about 6 of the dealers in the northeast region are the main lighting products and 4 are the main lighting products, and the retail accounts are more than 70%, and about 30% The merchants are based on wholesale and engineering. From the view of the product structure, the LED ceiling lamp and the tube lamp have a large circulation, which are the first choice products for the local lighting products. The three styles of lighting products have different styles. Both European and American, modern and new Chinese have their own fans in the local market, which fully reflect the promotion of consumers' pursuit of individualization and differentiation. The distribution of LED lighting products in Northeast China distribution of lighting products in Northeast China distribution in Northeast China and the proportion of lighting and lighting in Northeast China Products, new technologies, new marketing models are constantly emerging, lighting and lighting industry is also urgently needed to adapt to the change of the times to make corresponding adjustments. But the backbone of the lighting and lighting industry in the northeast is still dominated by the middle-aged and young owners about 35-50 years old, accounting for about 70%. Although in the past a long time this part of the distributor has made a great contribution to the lighting and lighting industry, in the new situation, new products such as intelligent lighting and other new marketing models such as O2O are obviously lower than those after 85. From the area of the store, more than 400 of the stores account for more than 50%, reflecting that local dealers continue to continue the traditional model of heavy and light marketing. Distribution of main dealers' area distribution in Northeast three provinces of Northeast China