Large manufacturers to push the price of new products in the United States in July the largest decline in the price of light bulbs

According to the display, the global market research firm TrendForce's latest LEDinside LED bulb retail price survey in July this year, the global LED lighting to replace the 40W retail price has about 5.6% of the decline, reaching $11.1; replace the LED bulb 60W showed 3.3% decline in global average price of US $15.2. The United States has become the largest regional price decline, mainly due to Philips, CREE and GE and other brands have launched a new low price of new products; the rest of the price also has varying degrees of decline.

Replace the 40W part, the British regional price drop of 3.2%. Most product prices remain stable, the small part of the larger fluctuations. Such as Philips, OSRAM 470lm bulb bulb, due to promotional activities, the price fell more than 50%; while some products due to the end of promotional activities, the price returned to normal. U.S. regional prices showed a larger decline, reaching 14.1%, the largest decline in the region. Due to the introduction of some of the region's ultra-low price new products, resulting in a rapid decline in the average price. Such as Philips launched 8W 450lm adjustable light bulb, 4 installed price of only $39.95, another 6.5W 450lm adjustable light bulb, 4 pack is priced at $34; in addition, GE Cree also launched a large low-priced new products. German regional prices also showed a larger decline, reaching 7.7%. Some products due to promotional activities, a larger decline. Such as Philips 8W 470lm bulb lamp, the price fell to $10.52, a decline of over 6. Prices in Japan since 3, in and in May, after the rise in the year of 6 and in July, the price fell to $6.4% in July. Part of the product as a result of promotions, prices showed a larger decline, such as Panasonic 6.9W 450lm bulb, the price fell to $8.34, a decline of up to 54%. China's regional prices remain stable, some products are still in the middle of the year promotional activities, the overall average price fell by 0.6%, while the region has some of the low price products out of the market. South Korea and Taiwan prices are relatively stable.

Replace the 60W part of the UK bulb prices since 5, in June, after a continuous rise in July prices edged down, a decline of up to 1.1%, the majority of product prices remain stable. U.S. regional prices and replace 40W products, showing a sharp decline of 9.5%, the largest decline in the region. The original price of the product showed a certain decline, while the other part of the introduction of low prices of new products is also the main reason for the rapid decline in the overall price. Such as GE launched Bright Stik 10W bulbs, 3 installed price of only $9.97; the second generation BR30 9.5W CREE launched the ball bubble lamp, 4 pack for $35.88; Philips launched 8.5W 800lm adjustable ball bubble lamp, 6 pack price of only $29.99. German regional prices since June fell 3.7%, in July continued to show a decline of 8%. Some products due to promotional activities, showing a larger decline. Such as the LGE 12.8W 810lm bulb lamp, down to $6.93, a decline of over 6. China in July prices continue to maintain a downward trend, a decline of 2.4%. Part of the high priced products out of the market, in addition to some manufacturers have introduced new low-cost. Japan, South Korea and Taiwan, the price is relatively stable, less volatile.

Since the second half of the year, including Philips, CREE and other large manufacturers began to introduce low price products to seize market share. From the launch of the new standard, the flux declined compared with the previous products, such as GE 10W bulb lamp products, the luminous flux is only 760lm; Cree new 9.5W, luminous flux is only 650lm, two bulbs are positioned as 60W to replace the traditional incandescent lamp. LED bulb industry gradually entered the mature period, the terminal product sales price has gradually exceeded the overall performance of the product, has become a major factor affecting the development of the market.

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