Lenovo global brand strategy has been imminent half months announced

Lenovo Group Board of directors chairman Yang Yuanqing said to accept foreign interview before the date, the company has developed a global brand marketing strategy, the future will be IBM's "Think" trademark to develop high-end products market, Lenovo's own "Lenovo" brand will be used on the market mainstream computer for small businesses and consumer users, the global brand strategy the official implementation before the end of the year.

"First Financial Daily" reporter to Lenovo Group official confirmation that the company's global brand strategy has been basically prepared, if no accident will be announced in half a month, and for a specific division of two brands of the person refused to disclose.

For Lenovo's brand strategy, Yang Yuanqing pointed out that a very clear brand strategy is an important indicator of the integration of Lenovo and IBM personal computer sector. After the survey found that if the manufacturer does not explain only to Thinkpad marketing, no doubt to lift consumer concerns, it is clear that Lenovo Inc is better. The brand strategy plan only establishes the general direction, and the company will finalize and implement the new strategy after the end of this year.

Yang Yuanqing believes that Lenovo's trademark will be used for small businesses and consumers in general computer and other products. "Double brand can make us more able to cover different customers, which distinguish the product, the company's various departments can also be differentiated."

At present, Lenovo combined IBM personal computer department after the successful integration, has completed the integration of half of a total of 16 departments in the Department, Lenovo Group CEO Steve Ward recently in an interview with reporters said that Lenovo is the ultimate goal of the two product lines into one, including marketing, etc. are also in the supply chain in the process of integration.