Li Mantie talk about Lehman history: from LED products to high-tech LED+ sports double main industry

Li Mantie's office has a globe for years, a world map on the wall. 12 years ago, when the company was founded, the trademark LEDMAN is designed by himself, the blue background represents the ocean, but also on behalf of Li Mantie's "globalization" dream.

Before 2011, the dream is to rely on Lehman's first business - of high-tech products to achieve LED: the company was founded, the main overseas markets, "Lehman photoelectric", all the way through the clutter and in January 2011 landed the Shenzhen Stock Exchange, A stock market to become the first LED application industry of high-tech companies. In 2011, Li Mantie in Chinese football the worst period and decisive intervention from the initial to later sponsorship sponsorship of the Super League in the league, the establishment of the Shenzhen football club to everyone now named occupation football league, the Portuguese Club let Chinese acquire overseas players to go out. Latecomers become the first trend in recent years that Li Mantie fame in the sports circle of fame, as the second industry, sports industry has begun to take shape, now Lehman shares double main racing together bridle to bridle.

Li Mantie recognized that the environment will create people, said. From the state organs of civil servants to venture into the sea, and then moved to Shenzhen to do poineering work the two times and eventually become a cross industry Master, Li Mantie said, he is the rapid development of the city of Shenzhen beneficiaries, "Lehman genes, as well as the Shenzhen gene".

Throw away the iron rice bowl, into the mother and son

Before coming to Shenzhen, Li Mantie spent 14 years in Huizhou.

In 1990, Lee diffuse iron after graduating from University, was assigned to the Huizhou Municipal People's government. Because the university is a radio technology professionals, government agencies are also working in the technical civil service positions, but Li Mantie keen to seize the historic opportunity of an industry. The original Chinese communications industry are state-owned operators "unified", from 1993 onwards in the wireless paging BP industry opened a "door" to allow social forces to enter, "at that time is a 'edge ball', licence or state-owned, but private enterprises can lease term of 10 years".

For the average person, in addition to seize the opportunity itself, as well as funding, human resources and management capabilities, such as a series of threshold to go in the past. Li Mantie's mother was state-owned enterprises cadres, also believes that the opportunity is rare, and the resignation of the sea, and Li Mantie together, "when I was 25 years old, my mother is 48 years old, I just -- I know two complementary technologies, at that time a small amount of management ability and the market has a certain sensitivity; and my mother rich social experience, contacts, and later gained some much-needed funds. Overall, the first venture is successful".

Li Mantie insight into the industry, not only to see the "health", but also to see the "dead"". Because of the rise of mobile phone, wireless paging has been in decline, he believes that the industry life cycle is not bad, so I decided to leave, and in 2002, the nominal price of 1 money, 30 thousand pack to China Unicom paging users.

The first entrepreneurial experience, so that Li Mantie not only accumulated experience and capital, but also greatly expand their vision, optimistic about the future of China's capital market will usher in a vigorous development. The blacksmith needs its own hardware, in order to improve yourself, he decided to apply for the Shanghai Jiao Tong University in 2003 to set up the first phase of the EMBA class.

In Shanghai Jiaotong University, he not only has an average of 38 years, a group of business experience of students, and in the study of capital market and enterprise management have a deeper and more systematic understanding, he began to try to find a second business direction. After multiple industry comparison and study, Li Mantie observed that Japan, Korea and Taiwan LED industry have been walking in front of the mainland LED industry, although not common, but the country has been defined as a high-tech industry, "I think this is a sunrise industry, the mainland has the advantage".

In the LED industry chain, divided into upper, middle and lower reaches, where to cut it? Li Mantie carefully carry out research, to participate in the industry exhibition, forum and visited a number of experts, decided to start from the middle of the package. He then found in the middle also has several fields, "after a year of study time, and finally focused on the LED full-color display device, because this is just a blank field at that time, the need to import".

Decided to start again, Li Mantie looked beyond Huizhou, aimed at the time as China largest LED industry gathering in Shenzhen, "I think Shenzhen is a young city, government intervention in business is relatively small, so that enterprises can freely grow; we set up in 2004 to Lehman. On the positioning of export-oriented products, export-oriented enterprises, Shenzhen and adjacent to Hongkong and the world's geographical advantage, is very suitable for Lehman's growth environment".

It is also because of the beginning of the want to do a radiation to the world of the enterprise, the company's name, of course, to internationalize, Li Mantie is the first to design the company's English name "LEDMAN", and then back to the transliteration of lehman". This time, he and his mother are still gold partner.

Waterloo suffered many hardships, starting

When Lehman was founded, Li Mantie suffered a setback.

Although positioned as an export oriented company, Li Mantie wants to focus on product excellence, so there is no intention to build overseas sales network, while the