Light Pu shares board LED industry optimized for 23 years successfully listed on the gem

Today, Guangpu female chairman Lin Ruimei shares in the Shenzhen Stock Exchange listed bell sounded treasure, the GEM board from the success of the new three panel of the LED companies, led by Lin Ruimei it has been in the industry for 23 years. Lin Ruimei in high school, because the school a lecture excited, 83 years of College for semiconductor professional, "a class of two girls". From a female engineer to entrepreneurs, to a listed company boss, Lin Ruimei's story has experienced what twists and turns? Today she is and how to treat the female owner of the listed company's own new roles and labels?

Lin Ruimei, Fujian Putian people, in the LED industry for 23 years. The technical background of female CEOs to reporters talking about the history of entrepreneurship, is more about their decades of industrial feelings. 83 years Lin Ruimei was admitted to the Nanjing Institute of semiconductors, the professional until today, there are few girls.

Light Pu shares female chairman Lin Ruimei?

Reporter: 83 years of the university entrance exam, you choose the semiconductor professional, is entirely a personal hobby?

Lin Ruimei: when I was in high school, we just the school principal, his sister is quite original come back from the United States, she is the first China semiconductor (expert), she took the technology back to our school to give lectures. At that time, the domestic semiconductor is very backward, after listening to the lecture is particularly passionate, eight years, just Chinese women everywhere have a crown, feel, "boys are capable we are capable of".

Reporter: so, your university four years of professional learning or semiconductor very happy?

Lin Ruimei: I think that one is happy, one is quite substantial, now we will tell them, in fact, the university is more difficult than the high school, if you want to learn something, the university is very important.

In 1994, Lin Ruimei resigned venture, eyes locked in LED infrared remote control transmitter and receiver products.

Reporter: in 1994, is a kind of opportunity to let you have your ideas out of business?

Lin Ruimei: just started to have the rise of remote control, remote control transmitter and receiver. There was a television receiver, receiving inside is a IC light tube, is actually an integrated circuit and a LED. At that time, many students are doing in this area, including (chip) in foreign countries, in the United States, Singapore places were doing. I think, find a chance to see if you can get this chip to do it successfully: one is the market to rise quite large; two, I have the teacher talked about the plot, always want to do (semiconductor integrated circuit). (I do), you can put down the cost, you can quickly push.......

Reporter: in 1994, not only women, the vast majority of people are seeking a stable job, that when you venture out of their own, what do you think?

Lin Ruimei: indeed, Fujian are more entrepreneurial enthusiasm. My husband is relatively stable in the state-owned enterprises, and it is rear support. (laughs)

Reporter: 1994 business, the company began to do, like you said, the demand has seen here. So, you can start smoothly?

Lin Ruimei: the product is very smooth and do it, is the beginning of a foundry, we were quite so to help a company in Hongkong to do OEM, not doing sales. After 1996, the country began their sales.

Reporter: in 1996 you have to open up the market, that is actually quite the other way. With you before OEM, find a company, as long as you do the product line, there is a great difference.

Lin Ruimei: yes. This is a very important change. At that time, my brother there everywhere to give people a demonstration, took a lot of test and verify the reliability of the report to give people a look, just talk with others, if not good is not money, use first, and then indeed the cost will be much lower than abroad, so almost by more than half a year, it is fast swing. We had to take part in the National Electronics Show, I also feel the deep, then the domestic LED companies are few, should not be more than 10, we should be inside one of the two private enterprises may only go, when everybody is very good for this product feel interested. The final summary is the business itself is the product quality.

In 1994 the venture, but three people, Lin Ruimei's brother Lin Wenkun joined in 1996, the company also developed from OEM to the domestic market of independent sales, customers are mainly domestic appliances enterprises. It has suffered a painful period.

Lin Ruimei: (1998) the financial crisis, the entire appliance most enterprises are losing money, actually was basically not repayment, all is for you to order, because the machine is very large, we have no place to put, when last year's lottery, employees are not.

Reporter: he took the TV to get you money?

Lin Ruimei: TV, air conditioning, audio...

Reporter: at that time quite painful, what you feel?

Lin Ruimei: could not collect, inventory is sold, was also very confused.

Reporter: at that time is so large, we ordinary people would think, after the money back to rest. You have not had this idea?

Lin Ruimei: instead of spending time back in money matters, as soon as possible to find the market, we can really play technological advantages of this one. Later determined to find customers, summed up several: one must find