Light jewelry store snub 80, 90 after a major buyer of online shopping

In the past one or two years, affected by the upstream market downturn trend, Hefei overall Home Furnishing industry, but for the lighting industry, but contrarian expansion, the first half of this year, Anhui's largest lighting market Santa Lighting City opened, dozens of first-line lighting brand in the course of cluster settled home, Redstar chief District Hall International Mall is to create a high-end lighting Museum, and other stores the original lighting shop, formed All flowers bloom together. situation.

Compared to the majority of building materials, lighting brand store passenger scarce

But in the first half of each node of the marketing activities, participate in the activities of few lighting brand stores, recently visited the supermarkets lighting stores, found that most lighting shop popularity is unsatisfactory, although in the face of the reporter asked some of the purchasing guide said business is OK, but conceal the expression and the bitter and astringent storefront deserted. With the Home Furnishing lighting industry is closely related to the people, what reason is not like building materials market that is booming?

Consumers are unwilling to bear the high price

See in a lighting brand shop in a store, a living room chandelier are basically the price of one thousand yuan or more, an international brand was marked by decorative lights up on a million. In the face of such a high price, many consumer can only watch helplessly lights!

A high-end lighting brand price to be struck dumb

Lighting is a rigid demand, because the lighting is almost the last part of the decoration, many consumers for fear of decoration budget, not in lighting too much money. "Want to buy too expensive, buy cheap if the quality is not good." One consumer said.

Nearly 40% of consumers choose online shopping lighting

"By the impact of online shopping, consumers are a lot of diversion." EASYHOME Binhu stores a lighting store a shopping guide said that the development of the electricity supplier has become a consumer choice, on product choice. The current low-end lighting products were diluted by online shopping consumer groups is very serious, which makes the lighting distribution business will be troubled.

Most consumers tend to affordable lighting products

See through Taobao, Jingdong, Tmall and other major electricity supplier website, above lighting products, complete categories, ranging from tens of dollars to a thousand dollars the price of products, some consumers said that a market price is 500 yuan living room chandelier, the online price is only 300 yuan. Dozens of yuan to five hundred yuan price range of lighting products become consumer online shopping hot selling products.

In the busy city life, with 80, 90 has gradually become the main decoration consumer groups, this group of people are accustomed to online shopping, the survey, about three or four of consumers choose online shopping online shopping lighting lighting products, while consumers are facing a series of problems in installation and customer service service, but to bring the impact of the store is not underestimated.

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