Light jewelry store was snubbed 80, 90 into the main buyers of online shopping

In the past one or two years, affected by the upstream market downturn trend, Hefei overall Home Furnishing industry, but for the lighting industry, but contrarian expansion, the first half of this year, Anhui's largest lighting market Santa Lighting City opened, dozens of first-line lighting brand in the course of cluster settled home, Redstar chief District Hall International Mall is to create a high-end lighting Museum, and other stores the original lighting shop, formed All flowers bloom together. situation.

Compared to building materials, the majority of lighting brand store passenger scarce

But in the first half of each node of the marketing activities, participate in the activities of few lighting brand stores, recently visited the supermarkets lighting stores, found that most lighting shop popularity is unsatisfactory, although in the face of the reporter asked some of the purchasing guide said business is OK, but conceal the expression and the bitter and astringent storefront deserted. And people are closely related to the home lighting industry, what is the reason not to be as good as the building materials market?

Consumers are reluctant to bear the high price

In a store a lighting brand store to see, the price of a living room chandelier is basically around one thousand yuan or even higher, an international brand is marked up to $10000 decorative lights. In the face of such a high price, many consumer can only watch helplessly lights!

A high-end lighting brand price staggering

Lighting is a rigid demand, because the lighting is almost the last part of the decoration, many consumers fear decoration over budget, reluctant to invest too much in the lighting. Want to buy too expensive, buy cheap fear of poor quality. "One consumer said.

Nearly 40% consumers choose online shopping lighting

By the impact of online shopping, consumers have been diverted a lot. Actually home store in Binhu, a lighting shop, a shopping guide, said the development of electricity supplier has become a consumer choice, the preferred product. At present, low-end lighting products consumer groups are very serious online shopping, which makes the distribution of lighting business will be distressed.

Most consumers tend to be economically suitable for lighting products

See through Taobao, Jingdong, Tmall and other major electricity supplier website, above lighting products, complete categories, ranging from tens of dollars to a thousand dollars the price of products, some consumers said that a market price is 500 yuan living room chandelier, the online price is only 300 yuan. Tens of dollars to five hundred yuan price range of lighting products become popular consumer online shopping products.

In the busy city life, with 80, 90 has gradually become the main decoration consumer groups, this group of people are accustomed to online shopping, the survey, about three or four of consumers choose online shopping online shopping lighting lighting products, while consumers are facing a series of problems in installation and customer service service, but to bring the impact of the store is not underestimated.

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