"Light quality" endorsements - COB cheese market secret

[LED] COB in LED network with the lighting market gradually, according to the TrendForce's green energy division LEDinside latest research report pointed out that the statistics, in 2015 the global COB market size of $714 million, penetration rate reached 13%.

According to the survey data show that the current application of COB is dominated by commercial lighting, industrial and household lighting is gradually penetrating. According to LEDinside's forecast, in 2016 the market size of LED lighting will reach $30 billion 500 million, so that the size of the new machine, COB opportunities?

Commercial lighting

With the global lighting industry strategic shift, China's lighting industry has obtained good development opportunities, in recent years has maintained a rapid development trend, and gradually become an important force in the world's lighting industry. Driven by the acceleration of urbanization, people's living standards and other macroeconomic factors, the lighting industry market size continues to expand.

According to Ken tin survey data pointed out that the scale of China's commercial lighting market in 2012 reached 27 billion 500 million yuan, is expected to 2016, the market size will reach $35 billion 800 million, the compound growth rate of up to 6.82%. Commodity commercial lighting market scale will reach 20 billion 800 million yuan, experiential commercial lighting market will reach $15 billion.

OSRAM semiconductor technology manager Dr. Chen Wencheng also publicly said last year, the market share of the store lighting is not the largest, but its growth rate is relatively fast. It said that by 2020, the overall growth rate of store lighting is still relatively optimistic, because the business is just a certain challenge, is the overall market penetration rate is relatively low compared with other applications. However, according to third party data show that commercial lighting market penetration of only 10% LED, the next may reach up to 20%, is expected in the next two years, will enter the rapid production cycle.

Of course, the commercial lighting market is large, but now is also facing the situation of the economic market, especially the traditional channel marketing market, is not so optimistic.

With the development of the economic slowdown, the downward pressure increased sharply, rising costs, shrinking market demand, coupled with the impact of Internet the impact of the electricity supplier, whether shopping malls supermarkets, chain stores or clothing brand, very clearly reflects the traditional marketing channels, the mode of development, especially the extensive mode of development has not adapt to the current economic era under the background of Internet consumption.

These numerous clothing chain store closed their doors, or a substantial reduction in the number of stores, it is like a Domino effect, to focus on the development of commercial lighting, especially focus on supermarkets, Shop Lighting COB lighting enterprises, reduce the lighting market order, the potential will lead to business progress step contraction, the growth rate of decline.

Outdoor industrial lighting

According to LEDinside TrendForce's LED lighting industry pointed out that the next few years will be rapid growth in 2016, LED industrial lighting market size reached 2 billion 932 million US dollars, the growth rate of over 16% per year in 2016, the growth rate is as high as 24%, to 2018, the market scale will reach $3 billion 935 million.

In 2015, although the market Chinese enterprises by the impact of the economic environment, industrial lighting market growth slowed down, but also more than 15% growth, while the United States and Europe have reached a growth rate of 25%, the Japanese market also achieved the growth of 20%.

The current civil lighting has been a red sea, and recently came out PHILPS will launch ex factory price of $0.8 LED bulb. Since 2015, PHILPS price bubble strategy swept LED, the leading enterprises have to follow up, in an attempt to scale cost for the rapid development of LED lighting market prices, which results in LED of small and medium-sized enterprises lose the survival of miserable profit space.

As has now focused on the quality of light COB small and medium enterprises, if still blindly follow suit, and ultimately will be the same as the status of SMD.

Because the lighting industry is mostly go stealth channel, can avoid the price war and the scale of war to fight, and stable profits, so for small and medium sized COB enterprises, timely cut industrial lighting, may bring a new opportunity.

Home Furnishing lighting

According to TrendForce's research institutions LEDinside data pointed out that in 2016 the LED home lighting market will reach $10 billion 100 million. As accounted for 30% of LED lighting home lighting, along with the gradual increase in LED permeability, the focus of the product has been from the beginning of the pursuit of light efficiency to slowly turn to the pursuit of multi light quality.

And COB because of the natural advantages of good quality than SMD light, the most obvious demand for light quality commercial lighting, and gradually entered the home lighting.

For the next stage of home lighting intelligent lighting, COB has begun to cut. Li Xiangbang, vice president of sales in the Asia Pacific region has said that on the general lighting market, the expansion of the entire market capacity at the same time, consumers and users of the increasingly high demand for light. The next two years, COB will rely on commercial lighting gradually involved in home lighting.

From product development, when the LED lighting development to a certain stage, whether it is commercial lighting or lighting Home Furnishing, people from scratch to light quality requirements, from low to high, consumers feel more injection light environment. The future of high-end light source market will show a lot of growth, enterprises will seize this opportunity will be in today's general lighting market