Lighting companies get together to find the best combination of sports marketing and events to enhance the visibility of the best points

March 11th, the world diving series in the end of the Guangzhou Railway Station in 2017, the Olympic champion Chen Aisen to 601.15 points to win the title, becoming the history of the top fifth players to get more than 600 points.

Reporters noted that in the day of the game venues, from the platform to the podium and sponsor NVC logo everywhere. It is understood that as the guojiyonglian official partner and sponsor, NVC has four consecutive years of support for the FINA world diving championship.

In fact, in recent years, sports marketing in the lighting industry has been a whirlwind. Look at the industry, in addition to the diving watch NVC, lighting ring has a look at the premier army, the Portuguese super aibisen Lehman, see the champions, see the construction claims.

Behind the fiery sports marketing, the industry is optimistic about the spring sports industry. Last July, the State Sports General Administration officially released the "13th Five-Year" sports industry 'development plan ", put forward to achieve the total size of the sports industry more than 3 trillion yuan target.

Lighting companies get together sports marketing

NVC has the origin and diving. It is understood that in July 2013, NVC officially signed on as FINA guojiyonglian official partners. In 2014 ~2016, NVC with the fina diving events, Beijing, Dubai, Kazan last appearance, London, Windsor and other races of merida.

In fact, in the lighting industry, joint sports enterprises, NVC is not a special case. Reporters noted that with the rise of various sports events and the rise of national sports, in recent years, sports marketing has become an important means of lighting enterprises to the international.

Mention the domestic lighting industry sports marketing, Lehman shares are not open around the enterprise.

January 2016, Lehman shares announced the title of Portuguese Professional Football League, becoming the first title of the European Football League of Chinese enterprises. In June of the same year, the actual control of Lehman shares Li Mantie acquisition of 100% stake in the Australian super Newcastle jet football club, becoming the first foreign level in the first league has a football club of the Chinese people in the 100%.

Lehman shares obsessed with football, alto electronics are keen to comprehensive development, September 2015, alto Electronics announced a global strategic cooperation agreement with FIBA, around the new business, new products such as electronic sports sports marketing cooperation. In addition, alto electronics also provide services for the 2015 Shenzhen International Marathon, the Chongqing Football Association Super Cup, 2016 2016 Hainan China junior golf star future events.

Days have been completed before the purchase of listed and published the ballot number three hung Aurora, is also "sports enthusiasts". From the sponsorship of the CBA Chinese men's basketball professional league, the CBA basketball team, signed a strategic cooperation agreement with the Manchester City Football Club, Manchester City to become the first official partner in china.

Reporters found that in addition to the aforementioned lighting company, lighting companies including FSL, Wright, Abison and photoelectric, sports marketing to enhance brand awareness to have help.

The industry said it can not blindly sponsor

For sports marketing, NVC chairman Wang Donglei said, to other countries, to communicate with local consumers, exchanges have to choose a language, and the "Sports" the language is any human a national, unified accepted language, use it with local consumers, is good the way.

Dramexchange consulting LED Research Center (LEDinside) analyst Wang Juxian said that the higher requirements for the lighting of the stadium, especially televised tournament, LED enterprises from the perspective of sports to promote marketing, can not only expand the advertising effect, also can show the brand and product features.

On the other hand, the reporter learned that in recent years, lighting companies keen on sports marketing, and sports industry development is not unrelated.

It is understood that last year called "sports bumper, the State Sports General Administration announced the" 13th Five-Year "sports industry 'development plan" in July last year, put forward in 2020, the sports industry scale and improve the quality of sports consumption level increased significantly. The total size of the national sports industry more than 3 trillion yuan, the average annual growth rate of the value of sports industry increased significantly faster than the economic growth rate over the same period, the share of GDP reached 1%, increasing the value of sports service industry accounted for more than 30%. Sports consumption accounted for more than 2.5% per capita disposable income of residents.

In this context, industry analysts said that with the gradual maturity of the domestic and international sports consumer market, the global sports marketing market will continue to expand the incremental development of a huge commercial value.

In addition, insiders said that sports marketing is not blindly sponsoring sports events, the need to find the best fit point of the brand and event. When considering the sports marketing, enterprises need to consider the spirit of enterprise culture, the development trend of sports events, the target consumer and other issues.

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