Lighting dealer inventory, oil costs, configuration three difficult to crack

Real estate in the doldrums, the stock market in turmoil, rent in the rise, profit in the fall, the industry is also a depression like children, would like to go on the roof? The roof has been in the negative.

In order to enhance the competitiveness of manufacturers in the competition, price war has opened, smart banner has been raised...... You seem to have fallen into the trap of the dealer, but the market economy has come to the present, there is no moving cake waiting for you?

Or, as the inventory, fuel costs, allocation of the three mountains across the province, the existing cost value of the big cake.

Chopping stock

A monthly sales of 500 thousand of the market, his stock is usually maintained at around 250 thousand, what this means, every day you have 250 thousand of the money, is the pressure in the warehouse, not to bring any value, if you will be part of inventory control in 100 thousand, you will have 150 thousand of the live money can be used to investment. But how can you control the reasonable inventory and not affect the normal sales?

First of all, we must understand how much inventory is reasonable? Some customers say within 40%, most also cannot exceed 60%, these are your experience judgment, but experts tell us: safety inventory = (maximum - minimum sales volume) * order cycle, if you 600 thousand months of sales in the market, if you are the highest daily sales volume is 40 thousand, the lowest when is 15 thousand, how much is your inventory, is (4-1.5) * order 3 day period of =7.5 million, if you don't believe that this will out of stock, out of stock, I can responsibly tell you that the company is basically done, if calculated in accordance with your experience, the company's sales of 60 million. The inventory should be kept at 30 million, but in fact the company up only 6 million stocks, the company is how to do it? Very simple, according to your order to arrange production, the production of products are already sold out of the product.

But how to do? That's what you want to know your sales demand within three days, if you do this, you need to fully understand the business and your customer sales, you need to track the channel sales, according to sales tracking forecast the next three days of sales, online management. If you can not do this, then you can not drop the inventory down, down there will be a shortage.

Oil control fee

Many dealers are based on sales or other vehicles, there is no specific assessment indicators. A car sales of 7000 yuan, oil costs 110 yuan, the second car sales of 4000 yuan, oil costs 40 yuan, the car is done well, some people say that a good, some say B, are not reasonable, not only because you cannot evaluate the standard, create value or not.

Many dealers generally communicated with friends, a run of township vehicles, the daily oil costs between 60-80 yuan, sales in the 4500-7000 yuan, visited 30 customers, 12-15 turnover, the turnover rate in 50%, you how to control the cost of oil, is actually very simple: do not order the customer does not go, i.e. save time, save the parking, start the oil loss and waste of time.

How to make an effective visit? Is actually very simple, zoning and building the line, point of sale classification, some stores three day visit, some stores 6 day visit, some stores in a fortnight's visit, the vehicle in strict accordance with the line, according to the point of sale level visits, the limited time on the most valuable customers. If some towns are remote, a car on the road only 3 hours (back and forth) above, then how do you operate effectively? In fact, it is simple to find the town to operate the special agent.

Optimal allocation

Many dealers are also based on past experience to configure, rather than the number of outlets or configuration of the current channel resources. If the dealer even the most basic access information are not, how to talk about the management of the channel? You do not know your channel status, how to know how many people, how to optimize staffing? Some may have more than 90% channel distribution rate, need to be protected, you can now only 2000 yuan a coolie, can complete the replenishment action; some blank lines, more outlets, you need the placement of development ability of the salesman, may need 5000 yuan slightly higher ability to recruit sales clerk Tetong; more outlets on some lines, then you need to arrange a strong negotiation ability......

epilogue

If you do plan in building the line, point of sale classification can reduce the number of oil standard visit fee; if you do online management, you can minimize the inventory, the inventory cost will cut you many; only you can understand your channel status, vehicles and personnel you can reasonable configuration you can control. Or cut out the unnecessary waste and blindly increase resources. You only have a complete point of sale data, know how in the distribution rate, items, taste the operation of a targeted response, and increase your sales, increase your profits.

Money is earned, not to the province, it is in the early stage of market economy, with the development of the times, not only do you need to make money, but also need to improve their process management to cut unnecessary costs, to increase the overall profit. If you want to cut costs, improve profits, then you must be the traditional feeling or memory by the habit of trying to inventory outlets, sales point classification, online management, standardized visits.

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