Lighting dealers tell you how to do business

According to the sale of warehouse reports, some dealers refused to interview and fear of others to learn their successful experience in practice, is a kind of "more appearing nervous in public", is a self closed, refused to help others reflect.

In fact, one can not accommodate others (such as competitors), can not effectively release their own value of the dealer, it is difficult to do strong. In fact, dealers marketing themselves, more important than marketing products.

How big the heart stage

Now is not the wine is not afraid of deep alley era, a dealer in order to look to the future, exert their aspirations, first of all, it is necessary to abandon the closed mind, the courage to open. "Seclusion" can only let his eyes narrow, "not far", was eventually isolated.

Because in the current era of information explosion, information as a resource, if able to effectively integrate and optimize, and sometimes is able to bring more business opportunities.

Secondly, the network is more important than the accumulation of funds, through an open mind, frankly facing the media and peers, to achieve win-win situation, but also reflects a broad mind and lofty aspirations. Just think, if Niu Gensheng founded Mengniu, want to put the old club Erie dead, rather than its win-win development, I am afraid there will not be today's Mengniu group.

The wine dealers own case, in some places, especially in the south, some former rival wine dealers began to move toward the road, unity and negotiation, purchasing, logistics and other manufacturers, which saves cost and reduces friction, and the Why not??

How much heart, the stage will be much, small and medium dealers should be so.

Marketing is more important than marketing products

For dealers, marketing products, but also should learn to market themselves, and even their own are not good at marketing, packaging is not good at the dealer, it is difficult to sell their products well. This is like a man and work, only the first person to do a better job.

In fact, their marketing is the foundation for marketing products, is actually in the company to build its own brand, its own brand play out, natural product sales be nothing difficult.

Marketing includes:

First, learn to promote yourself. For example, to find some opportunities for free advertising, contact with the media, an interview is a good way.

Secondly, consciously shape their own brand. Enterprises need to do the brand, the dealer is the same, the brand has a longer term.

Finally, but also learn to use their own brand, to create their own brand, to promote product sales, so that their own brand and product brand hand in hand, this is the fundamental purpose.

To help others succeed is their greatest success

Some dealers do not want to share their successful experience, naturally has his reason. The only two points, one is doing really is not good enough, have nothing to say; or is said not to come out, this is a lack of self marketing; secondly, it is a necessary to protect themselves, lest someone learn their own "trick" and avoid sharing.

In the latter case, the author thinks, in marketing to today's high degree of homogeneity, have no what can also be hidden is not known to outsiders, the future market competition in the end, it is the details of the competition, service competition, and some of the details, even if you speak out, it is very difficult to outsiders Xue Daoshou learned the.

Therefore, the enterprise is different, the market is different, the dealer's own situation is different, will bring different marketing models. As a dealer, your successful experience in the enterprise into another condition is not mature, or the market environment is very different places, often do not work.

Therefore, the dealer does not have to worry about someone stole his own trick, they have no core advantage. To help others succeed is the greatest success. Of course, you are not free, you can teach others how to succeed at the same time, the collection of reputation, material compensation.

For example, some dealers have their own successful experience in the operation of the market to sum up into a model, and then, in the downstream channels to promote replication. Finally, due to the successful operation of downstream customers, and make yourself a great success, and in order to achieve the win-win situation, Zhejiang commercial sources such as companies to implement the "gung ho stereo" business model.

Summary

A good dealer, must be an open and inclusive both dealers, must be a good at self marketing, good at helping others successful dealer. As a dealer, only to abandon the short sightedness and prejudice, only to open and share, he can move toward greater success in order to appreciate a greater sense of value, sense of accomplishment.

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