Lighting enterprises get together, sports marketing, brands and events to find the best fit, enhance visibility

In March 11th, at the end of the 2017 world series of diving competitions, Guangzhou Railway Station, Chen Aisen, the Olympic champion, won by 601.15 points, becoming the fifth springboard player in the history of 600 points.

Reporters noted that in the day of the game venues, from the platform to the podium and sponsor NVC logo everywhere. It is understood that as the guojiyonglian official partner and sponsor, NVC has four consecutive years of support for the FINA world diving championship.

In fact, in recent years, sports marketing in the lighting industry has been blowing a whirlwind. Look at the industry, in addition to the diving watch NVC, lighting ring has a look at the premier army, the Portuguese super aibisen Lehman, see the champions, see the construction claims.

Behind the fiery sports marketing, the industry is optimistic about the arrival of the sports industry in the spring. Last July, the State Sports General Administration of sports industry development "officially released the" 13th Five-Year "plan", put forward to achieve the total size of the sports industry more than 3 trillion yuan target.

Lighting enterprises get together, sports marketing

NVC has the origin and diving. It is understood that in July 2013, NVC officially signed on as FINA guojiyonglian official partners. In 2014 ~2016, NVC with the fina diving events, Beijing, Dubai, Kazan last appearance, London, Windsor and other races of merida.

In fact, in the lighting industry, joint sports enterprises, NVC is not a special case. Reporters noted that with the emergence of various sports events and the national movement, sports marketing has become an important means of lighting enterprises in the past few years.

Mention domestic lighting industry sports marketing, Lehman shares is one of the enterprises can not go round.

In January 2016, Lehman announced its title Portugal Professional Football League, becoming the first Chinese company to name the European football league. In June of the same year, Li Mantie, the controlling shareholder of the stock exchange, acquired 100% stake in the Newcastle super Australian jet soccer club, becoming the first Chinese to have a football club at the first level league in foreign countries and 100%.

Lehman shares obsessed with football, alto electronics are keen to comprehensive development, September 2015, alto Electronics announced a global strategic cooperation agreement with FIBA, around the new business, new products such as electronic sports sports marketing cooperation. In addition, alto electronics also provide services for the 2015 Shenzhen International Marathon, the Chongqing Football Association Super Cup, 2016 2016 Hainan Chinese junior golf star future events.

Days have been completed before the purchase of listed and published the ballot number three hung Aurora, is also "sports enthusiasts". From the sponsorship of the CBA China Men's basketball professional league, the title CBA basketball team, to sign a strategic cooperation agreement with the Manchester City Football Club, becoming the first official partner of Manchester City in china.

Reporters found that in addition to the aforementioned lighting company, lighting companies including FSL, Wright, Abison and photoelectric, sports marketing to enhance brand awareness to have help.

The industry said, can not blindly sponsor

For sports marketing, NVC chairman Wang Donglei said, to other countries, to communicate with local consumers, exchanges have to choose a language, and the "Sports" the language is any human a national, unified accepted language, use it with local consumers, is good the way.

Dramexchange consulting LED Research Center (LEDinside) analyst Wang Juxian said that the higher requirements for the lighting of the stadium, especially televised tournament, LED enterprises from the perspective of sports to promote marketing, can not only expand the advertising effect, also can show the brand and product features.

On the other hand, the reporter learned that, in recent years, lighting enterprises keen on sports marketing, and sports industry development is not unrelated.

It is understood that last year called "sports bumper, the State Sports General Administration announced the" 13th Five-Year "" sports industry development plan "in July last year, put forward in 2020, the sports industry scale and improve the quality of sports consumption level increased significantly. The total size of the national sports industry more than 3 trillion yuan, the average annual growth rate of the value of sports industry increased significantly faster than the economic growth rate over the same period, the share of GDP reached 1%, increasing the value of sports service industry accounted for more than 30%. Sports consumption accounts for more than 2.5% of the per capita disposable income of residents.

In this context, industry analysts said, with the domestic and foreign sports consumer market gradually mature, the global sports marketing market will continue to expand, to develop a huge commercial value.

In addition, the personage inside course of study expresses, sports marketing is not blindly blindly sponsoring sports events, need to find the best combination of brands and events. When enterprises consider sports marketing, they should consider the spirit of enterprise culture, the development trend of sports events, the target consumption of the masses and so on.

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