Lighting enterprises: read O2O, can we talk about "Internet plus"

After sales and market news "Internet plus" concept, there are many different interpretations, the author thinks that the interpretation of Lei more pragmatic, he believes that the "Internet plus" is how to use the Internet technology and the Internet thinking and the real economy combine to promote the transformation of real economy, value-added, efficiency.

Here are two key points: first, the traditional enterprise, the real economy to the Internet to learn to operate the Internet, the Internet is the two thinking to the line, so landing, or O2O.

The first half of this year, with the person in charge of the traditional home appliance enterprises visited the National Lighting terminal nearly ten large and medium-sized city, see the situation makes them very shocked: traditional stores no longer, but UNIQLO, Decathlon, IKEA and other brands store crowded; business platform development slowed down, but also in changes to to adapt to the new shopping environment; micro business platform, and the O2O community popular economy. Traditional lighting enterprises from the appearance of what? How to adapt to the traditional lighting companies "Internet plus"?

Take the enterprise as the center to become the user as the center

Situation, experience, reputation, interaction has become the main way of the enterprise and the user directly, the traditional enterprise original and user interaction is done through intermediaries, but "Internet plus" environment requires enterprises to pay more attention to the management and use of multidimensional data of customers, the transition from indirect to direct the traditional enterprise to live one off, it also forced enterprises to establish new customer communication department, development department, marketing department, and other related industries and strengthen the sharing of resources and cross-border cooperation, this is a need to get rid of heart, courage and courage.

Heavy marketing into a heavy product

This is a change in the traditional business logic thinking, from the sale of the king into a product king. The design idea of the product should be changed from the subjective design to the demand driven. In order to adapt to the "Internet plus" products from the following directions:

The first customer from the intermediary to the user, the user needs to face the product directly to the consumer pain points. Easy access and direct product demand under the Internet environment, business platform and other network interactive environment the user can Tucao product and make shopping evaluation products more fully understand consumers really need what kind of products, where the consumer pain points, which makes the product innovation and the segments have more choices.

"The traditional enterprise Internet plus" environment should pay more attention to product segments. With the further breakdown of consumer groups, consumption level is further opened, the niche market many of the needs of the public, but in the electricity supplier platform environment, because the face is the whole country and even the world market, market segments products capacity becomes larger, the demand of market segmentation research and innovation, is a shortcut to the traditional enterprise.

Intelligence is a new direction. Intelligent products must do. Even if the first step is only in the product control mode change. Products will be an integral part of the Internet of things in the future, you have to adapt to no harm, seemingly unnecessary changes, it may be that users want to have. Such opportunities do not lose traditional enterprises.

Cross-border cooperation. The traditional enterprise products in the "Internet plus" environment must learn to share and cross. In the future, the product is also a tool for data collection and utilization, and more enterprises will have more added value, but also to open up the traditional enterprise vision. The United States and millet cooperation, cooperation and cool 360, is a typical case of the Internet cross-border cooperation with traditional enterprises, Internet companies to take advantage of the traditional enterprise product advantages, the traditional enterprise Internet companies leveraging large community resources.

Is waiting for the channel leather your life, or take the initiative to leather channel life?

There are still many traditional companies do not dare to touch the Internet, because he did not dare to move the original channels and intermediaries, but with the Internet to the user's information is relatively transparent, the channel is increasingly difficult to maintain high margin. During this visit, I heard the common customer complaints difficult to do business, many consumers are in the online purchase of goods from the store. This shows that the three or four markets have also accepted the Internet shopping platform.

The traditional enterprise re analysis of consumers where to go, what happens to the channel environment, do not take the initiative to adapt to the new sales channels and channels, can only sit still.

Who is the representative of the advanced productive forces who listen to

In the recent several reforms concern Haier, one is open to all the logistics and customer service platform using a cooperative enterprise, is to open up its information platform, sharing customer management information and business information, and to provide customers in the factory and management platform.

This change Haier fully embodies the idea of sharing Internet plus ", the logistics and customer service platform for their perfect sharing with other manufacturers, improve the efficiency of the use of their own network, reduce the logistics burden of maintenance of other manufacturers. A win-win situation is undoubtedly more suitable for advanced productivity.

There should be more macro ideas in "thinking framework Internet plus the traditional enterprise, reference to companies like Haier.

The traditional enterprises leveraging "some Internet plus" proposal

1 re layout: to create a new team, resources, management awareness and technology platform.

2 into the river, learn to leverage and cooperation. Traditional companies need to open mind, with the Internet experience of enterprises and industry to seek