Lighting industry may trigger a price war

Price is the fastest way to quickly grab market, but due to hurt yourself, is the most difficult to grasp and the most reluctant to take the business plan. Because of this, the industry price war was held, few companies can succeed.

In fact, the price war is like in Jin Yong's Novels "seven injuries boxing". As Kongtong send handed down Juexue, seven injuries boxing in the political arena the celebrated, punching momentum amazing seven strands of different strength, a punch, or just fierce, or soft, or just soft, or soft in just, or cross, or direct delivery, or retraction, resist the enemy don't try this flow will, by internal injuries. But "two Qi of yin and Yang in the body, Jin Mu the five elements, the heart belongs to fire, the lung is gold, spleen kidney belongs to water, soil, the liver is wood, a practice seven wounded, all seven injured, five of the atmosphere of yin and Yang, loss of heart lung liver Tibet essence from destroy, frustrated trance, triple burner Xi Qi inverse flying soul. "This work every seven injuries boxing deep layer, then by a layer of its visceral damage. The so-called seven is actually before the injury has hurt the enemy force, if not perfection, it has great harm to yourself.

The price war is bad, but as a short-term increase in sales, quickly occupied the market "magic weapon", so that a considerable number of enterprises unable to stop. At present, the reasonable low price sales of products on the market are mainly in the following aspects: one is the backlog of products on sale, for fast processing of inventory to return the funds, to sell at a low price; two is in the period of time, the specific area, specific products for the price, in order to achieve the market quickly occupied the short period of the three is for; competitors in the market competition, strategic market return; four is the marketing tactics, according to the enterprise profit model specifically set bidding strategy, products, to guarantee market sales. It is undeniable that there are a considerable number of enterprises in the industry, in order to short-term interests, in order to windfall, counterfeit, inferior, low quality products to disrupt the market. Of course, operating in the market, there are very few enterprises to achieve market share, especially the considerable strength of the new brand, often take the profit or loss of policy impact on the market, in order to change the existing market structure, but it requires companies to pay a great deal of market price, even The loss outweighs the gain.

As seven injuries boxing, although the price in the market but also The wind puffs the clouds away., enterprises need to have strong internal force to bear. In this, the first is the enterprise capital strength is strong, can support the enterprise operation system in the low profit and even negative profits, but also in the competition against hand blocking; in addition, because the price is not controlled, the enterprises have relatively perfect management system, to ensure the speed of delivery, customer service and other service operations service support; thirdly, set reasonable profit model, to ensure their hematopoietic function cannot be damaged in the low-cost basis; finally, the reasonable control of the procurement, human resources, service and logistics cost management of the enterprises to obtain greater price space. Of course, as the enterprise to provoke a price war, but also do become a target for all, many competitors counterattack. This is the company's funds, products, teams, marketing, partners, and so put forward a very high demand, so many companies have a choice, there is a strategic price reduction.

With the maturity of the market and enterprise scale production, the technology breakthrough and increasingly mature, product cost control and rapid decline in brand, overcapacity situation, every industry will encounter different levels of price cuts, especially in the industry of information transparency, the enterprise suffered a serious backlog of products, qudan market slump, which will become the price war. It is undeniable that the lighting industry in the industry transition is bound to experience this pain.