Lighting outside the city, the number of good scenery to read the latest export market LED

In 2015, steady growth in the country, adjust the structure of the fundamental policy, Chinese economic growth into the medium speed operation of the new normal, explosive growth has become history. Good days are no longer, orders tend to decrease, sharp decline in profits, high costs, electricity providers and other manufacturers to make the impact of loss of direction. For a time, the domestic market is like a "Besieged City", the city or to nostalgia, struggling; or another way to get rid of industry; or closed exit......

In addition, the global "cut Bering", the first half of 2015 export data released, in addition to the traditional European markets, the emerging markets of ASEAN, the Middle East and Africa, two digit growth of bright spots, which Vietnam has become a "dark horse", thirty-seventh in the top five, in addition, China exports to Bangladesh, Pakistan, Israel, Saudi Arabia and Egypt and other countries is more than 17%.

"The Belt and Road" layout of the scenery catches the eye of people, "outside the city" good scenery, attract many enterprises go abroad for initiation, another piece of the sky. So, the siege outside the scenery? What is the enterprise out of the city?

[review]

"The Belt and Road" layout of the overseas market for market attracted hundreds of millions of people to ignite the flames of war

The global "cut Bering", the first half of 2015 in Europe and the United States is still the largest export destination, the emerging markets of ASEAN, India, Africa is to maintain a growth rate of about 10%. In addition, Bangladesh, Pakistan, Israel, Saudi Arabia and Egypt "The Belt and Road along the country exports is more than 17%, just like a beautiful scenery.

Fundamentals of the global market: external demand is not enough to counter the export of lighting

Throughout the first half of 2015, the global economic situation in developed markets, only the US economy was relatively good, Japan and the euro zone economy is weak, while emerging markets fast economic growth in developed countries, but the structural contradiction, the outflow of funds and other factors, economic growth is generally slowing. In this context, the first half of 2015 China's import and export trade is not optimistic.

According to the latest customs statistics show that in the first half of 2015, China's total import and export value of 11 trillion and 530 billion yuan, down by more than the same period last year, 6.9%. Among them, the export of 6 trillion and 570 billion yuan, an increase of 0.9%; imports of $4 trillion and 960 billion, down by 15.5%; trade surplus of $1 trillion and 610 billion, an increase of 1.5 times. In the international economic recovery is weak, weak external demand, the high cost of exports, the real effective exchange rate continued to maintain high growth, this is not easy.

In the lighting export sector, the first quarter of 2015, the national lighting industry completed a total export value of $9 billion 584 million, an increase of 22.42%. The top ten export countries and regions were the United States, Russia, Hongkong, Japan, Germany China, Britain, Spain, Holland, Australia, Italy, but the export market structure has great changes, which exports to the EU and Japan fell, while emerging markets in Southeast Asia, the Middle East and Africa to ASEAN countries more A new force suddenly rises.. Is soaring 90%, becoming the third largest export destination fully deserve.

The reason behind it is the main stage Chinese manufacturers to get involved in the low-end LED products, price to win, to participate in the European and American market with low profit margin OEM, and emerging market countries are larger because of low-end products demand, market entry door is not high, low market competition factors attracting into China manufacturers. In addition, in emerging markets, because of the development of the LED industry itself is not mature, but the rapid growth in demand, the local market supply can not meet demand, so the government open for access to foreign related products.

Developed economies

United States market to pick up the pressure of the European Union, Japan

The first half of 2015, the United States is the second largest trading partner after the EU, China US bilateral trade value of RMB 1 trillion and 640 billion yuan, an increase of 4%, accounting for the same period China's total foreign trade value of 14.2%. Among them, the export of 1 trillion and 180 billion yuan, an increase of 9.3% in the main export market performance better. At present, from the overall economic situation, the U.S. economic recovery situation is good, consumer confidence remained stable, led me to the United States exports is to maintain growth. The U.S. economy experienced a negative growth in the first quarter, the two quarter began to accelerate, although the current recovery is less than expected, but it is expected that Sino US trade in the second half will have a better performance.

Meanwhile, the euro area and Japan's economy is relatively weak, making the first half of the bilateral trade with the EU, Japan fell 6.8% and 10.6%. Foreign investment enterprises, state-owned enterprises import and export fell 4.8% and 14%. Processing trade imports and exports fell 8.6%. In addition, in June of this year, China's foreign trade exports pilot index was 34.8, down from the year of May, indicating that the next two or three months, foreign trade export pressure is still large.

Against this background, in terms of lighting exports, the United States continued to maintain rapid growth in the 1 quarter of 2015, the EU market remained relatively stable. Japan still maintain the market share of 6%, but the growth rate has declined greatly. In addition, the BRIC countries also fell significantly, the market share decreased from 14% in 2014 to $6%.

"The Belt and Road" economy

ASEAN into the gold market in the Middle East two digit rise

East does not shine bright. In the first half of this year, China's exports to ASEAN, India, Latin America, Africa and other emerging markets grew