Lighting shop visits: online shopping 500 yuan light store doubled

According to Anhui network reported that more and more light shop, dazzling promotions, racking their brains to compete...... National Day approaching, by the impact of the electricity supplier of traditional lighting industry feel pressure. The day before, Anhui province lighting Dealer Association was established in Hefei, the province's lighting dealers to spend "winter heating". Resource sharing, channel integration worth mentioning, or is trying to build a more resounding brand, however, in the transformation of the traditional industry on the road, the Internet has become a topic not open around.

Lighting industry "electric shock", the store was a reel

By the impact of the electricity supplier, the traditional lighting industry was cold, some businesses are also seeking to transform the deep plowing in the transformation, the decoration to buy Lamps, is scouring the cheap on the Internet, or more Chinese goods store service? In the face of fierce competition in the shop, lighting shop owner is to stick to the transition? Lighting shop frequently removed, and how to deal with the store? When the traditional lighting industry suffered cold, see how consumers, businesses and stores, the reporter visited the day before.

Consumers said: shop a lamp on the online shopping, a lamp"

Small Zhao decoration into the final stage, finished lighting, home appliances on the completion of the basic declaration. With the mid autumn National Day promotional activities, hoping to buy small Zhao Qi, but after a weekend visit Hefei several stores are disappointed, "the price of home appliances online than and not much difference, but the late service is the same, but the price difference is a bit scary lighting".

A European style living room lights, 8 bulbs, online price of 500 yuan, while the same paragraph in the store to the store to $1200, the merchant said the two sections of the 30 percent off promotion, but also to the more than and 800. "Because of their European style decoration style, the lamp price than any other style to be high, Zhao wanted to, online and in store price will not be too poor," the price difference not much I would buy in the store, but a light is more than and 300 dollars, only the price on the one hand can be ignored the other comparison. "

Xiao Zhao rough calculations, the living room lamp, lamp, lamp balcony restaurant with three bedroom lamp, the online price is 2500 yuan, while in the store, Zhao and try to find online with the goods with a lamp, can not find the same with similar models, the ratio was a jump, the entity shop price to 5000 yuan. "

In addition to the price, Xiao Zhao that the types and styles of online lighting should be rich. Before a lot of renovation of a friend suggested Xiao Zhao, lamps and lanterns and the like to buy from the Internet, I was not very reliable, can buy in the store to buy in the store, and now it seems that the Internet can save a lot of". Yesterday, all the more, Xiao Zhao from the Internet made a good choice of lamps before, in addition to the late installation electrician to find the door, pay some additional costs, related businesses have presented lighting accessories, "two or three days to arrive, general or save a lot".

But not all people like Zhao, the calculation of online and physical store prices. At that time, and we go shopping with a friend, just in the decoration, in the store after watching a living room main lamp, after the discount of 2000 yuan. Because the feeling is too expensive, Xiao Zhao also advised her to look at, I feel like it, bought it on the spot". Xiao Zhao immediately lamented tyrant world I do not understand, the price of a lamp is faster than the price of all my home light. "

Merchants said: store business to open shop to help poor

Xiao Zhao's experience may only represent the idea of some people, but the impact of the electricity supplier on the lighting industry has made the traditional business feel bursts of cold".

"We did not participate in the promotional activities, down a few times feel the effect is not obvious," yesterday, south near one of the stores are double Jiezhuang promotion, Tang boss lighting store did not participate in, just playing a part of the goods 6 fold discount, this can attract many consumers in the first two years of the attention, and yesterday, the reporter saw in the shop, not many people come to buy.

Certainly not compared with the previous, when there is an activity, the store immediately came up on the popularity. "Tang boss said, before they actively participate in shopping activities, in addition to the building materials businesses now enthusiasm high, the activities of Home Furnishing decoration effect is not obvious.

Reporters noted that the store discount lamps, the price ranging from 200 yuan to more than 1000 yuan. When reporters want to take models and prices using a mobile phone, Tang boss shook his hand to stop him, "don't shoot, now we have to go online price, some brands are not the same quality, we say high price. "

Store more and more, the price is messed up, but the impact is still the main electricity supplier, consumers on a cheap map, how to sell the quality of the first no matter how to buy it again. "Tang boss said, regardless of whether the quality guarantee, the same product, store the lamp is the master door installation, crystal lamps and other lighting is bad to do from time to time but also to come up, later to deal with customer service issues. In order to cope with the impact of online prices, in addition to the purchase of lights, gifts and other gifts to send the lamp, Tang boss promised to install, cleaning, after-sale maintenance free.

Online sell, what do not have to buy, buy a lamp to go back no one installed, complex lamps, the master will be hundreds of dollars to install the door. Tang boss said that the store is selling a full range of brands and services, online selling only products".

Although online shopping has a lot of disdain, Tang boss himself also opened a shop in Taobao, the advantages of stores and supply