Lighting store super luxury face behind the crisis

In recent years, the rapid development of LED lighting spawned a large number of lighting terminal stores. Different from the traditional infrastructure lighting stores and backward appearance of the old, we either have been built or are still built stores, will strive to win first prize in the "high-end, the atmosphere, on the grade", while the first is the "face" of the decoration.

The importance of the "face" of the problem, lighting stores peers deep, especially with more and more new stores continue to emerge, how to make the brand enterprises and suppliers, consumers in thousands of stores in the "yipiao drink", lighting stores management is racke.

Brush "face"? Beware of scaring customers!

In the author's impression, although not to mention the sale of dilapidated lighting, but all kinds of lamps and lanterns, random display of all kinds of bulbs, the noise of the shop and so on are the most basic configuration of a store". But a few days ago, I was fortunate enough to have a visit to the lights of a store in the town, was really scared: tiles, glass, escalators, elevators, restaurants, etc....... I can not help but sigh, which is what we are in the impression of dirty and bad, pot porridge ah, in such an occasion, talking to hold the gas, which also dare to shout loudly and casual conversation.

Secondly, the author noted that, in the merchant stores, the cleanliness of all types of lamps as high as the hotel, the clerk is also a professional training. I am not opposed to such a store service strategy, but I do not know whether these indirectly increase the cost of the product.

Decoration and environment is part of the lighting stores, it only needs to create a clean and comfortable environment, professional buy enough, if only in order to compete with other stores, as another way to set up "lighting Tourist Bus Line", perhaps more optimistic earnings. If too sedulous pursuit of environmental importance, only the environment into the customer's burden and concerns, so that buyers or customers bound hands and feet but not conducive to the long-term, store operations.

Put the cart before the horse Careful to spoil things by excessive enthusiasm!

Of course, this situation does not just happen in the ancient town of lighting stores, careful industry will find that the current lighting stores are generally spell hardware, fight environment".

Is the quality of the hardware configuration really as they want to attract enough buyers? No, If careful observation, can be found in those specially to "Star lighting stores" in the purchase of lights gradually become less, if businesses stay expensive rental return is poor sales, I think this is certainly not the lighting companies want to see.

So, rather than the money to buy a sense of existence, it is better to think about how money begets money". Undeniably, the necessary shopping environment, purchasing experience and consumer buying settings can not be ignored, just how to focus on operations and help businesses generate revenue, which is the most concern of businesses stay.

Secondly, buyers purchase is to highlight the "lamp, lamp and light" in the store environment dazzling, the whole process to help buyers find the cheapest and most suitable lighting, not only is their responsibility, it is one of the elements of the service stores!

Finally, lighting stores with the development of LED lighting products grow rapidly, but the current surge in the number of stores, stores the growth rate has been far faster than the speed of updating LED lighting products! Store comparisons, repeated construction will indirectly reduce the efficiency of the industry, the lighting industry has a negative impact. Lighting stores and businesses should stop to think, in the end what should be established in order to establish a long-term advantage in the field of lighting!

summary

LED lighting is gradually moving into adulthood, I'm afraid, the appearance of perishable, how to send the idol faction to the strength of the change, we need to think about the future together!

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