Lighting wholesale and retail stores now than the oblique Town bubble is "rumor"?

In recent years, Guzhen Lighting supermarkets to enter the large-scale expansion period, supermarkets more and more investment in construction and operation, in the face of such expansion trend, from time to time there was a question -- the Internet under the trend of the rise of electricity providers, business and so difficult to do, so get together to build large stores, sell field will not have excess saturation, and even bubble?

There is no denying that the economic slowdown under the new normal, the business began to become difficult to do business, many stores have reduced rent or withdraw from the field, but as the online spread of the collapse tide? Actually otherwise.

1, the industry reshuffle, the lights are store surplus?

Since 2008, the ancient town of Century Lighting square turned out since the opening of the ancient town of multi-storey space operations, the size of the era of the store. Subsequently, the era of lighting square, Pacific Lighting Plaza, Bai Sheng Lighting Plaza, etc.. Before the light cube, Star Alliance is not opened, the total retail sales of lamps town region of about about 2000000 square, the newly opened stores really moved some street shop in, but more is to enhance the enterprise brand awareness, expand the sales area or in new town enterprise brand.

Look at the store from the Chinese light pattern, added about 1000000 new stores display upgrade at the same time in the brand, development speed is beyond the existing enterprises and customers to increase the speed, but in the world of lights "of the services of 6 billion people worldwide market, these stores is far from excess.

If some of the difficulties in the operation of the mall to understand the product as a result of excess, this excess is actually just a bubble produced by the industry reshuffle. Store surplus is only a stage of the total bubble, until the new, high-quality out of the old, backward, it will not be superfluous. In the long run, we should see the progress of the industry.

2, merchants plummeted, the lights are "closures"?

As of November 30, 2015, the town of industrial and commercial registration for 28577, January 1, 2015 to November 30th, the industrial and commercial registration households net increment is 2708, in November this year increased by the amount of up to 206, more incremental than the same period last year. Among them, a considerable part of the enterprise tax awareness is poor, in the industrial and commercial registration, tend to choose the type of self-employed. It is necessary to objectively see that, when some companies because there is no core competitiveness and helpless exit, more companies are quietly born. The so-called town discovered enterprises "closures" speech collapse of itself.

In fact, the merchant is bound to decline in the industry reshuffle is inevitable, for the survival of high-quality businesses, the future will be divided into greater market share. After the crazy after more than and 10 years of development, after lighting the peak industry usher in a reshuffle, we should see that the industry reshuffle is a normal trend, any industry will experience a process of barbaric growth and upgrading. Vice chairman of China Lighting Association and Secretary General Chen Yansheng has said publicly that the current industry has more than 25 thousand companies, the future can not survive so many enterprises, mergers and acquisitions will be a wise man who is the norm, torrents yongtui.

3, the rent is too high, as the electricity supplier cost is low?

A senior industry expert said: marketing costs happiness index is 10%, namely shop rent, management fees accounted for 10% of sales is relatively reasonable cost, if more than 10% businesses, not happy; but if less than this proportion, the lessor return rate is low, is not happy.

At present, the existing town store rents within the retail sales accounted for most of the 10%, some even only accounted for 3-5%, visible and not because of high rents now lead to operating pressure, but because of the past too business is booming, the rental cost of desalination.

In contrast, the mainstream e-commerce platform, although the lighting products sales data of the electricity supplier is increasing year by year, but has not yet reached the industry's total sales of 10%, and in the use of cost, Taobao, Tmall, Jingdong and other sites is as high as 35-47%, and finally get the profits at about 5%-10%, by contrast, Guzhen Lighting entity stores operating cost the price is undoubtedly the highest.

4, the decline in performance, the lights are not the ancient town?

Chinese lighting market for more than 20 years has maintained two digit growth, and the growth rate is higher than the GDP growth rate, but nearly two years of growth has been reduced to single digits, 2014 Chinese market growth rate of about 8%, while export growth is still two digits, but also decreased year by year, the main reason is the base is growing, China product share in the international the market has been quite high. As of the 3 quarter of 2015, China's lighting industry exports totaled $32 billion 900 million, compared with last year, an increase of 8.77%.

In addition, with the accelerated pace of industrial transformation and upgrading of the town and the implementation of the corresponding measures, in the first half of 2015, the town economy showed a steady growth trend. The first half of the year, total industrial output value of 5 billion 830 million yuan, an increase of 10.9%, China's tax revenue 720 million yuan, an increase of 7.6%; the national security asset investment 2 billion 600 million, an increase of 7.5%; industrial investment 870 million yuan, an increase of 351.9%; 10% growth in electricity consumption 660 million degrees, stable economic growth, export situation is optimistic. It can be said that the overall economic situation of the town is stable to good, according to the annual plan of the work of the orderly advance of the planned objectives.

With the increase of light to enhance the visibility of the brand and the wholesale channel radiation, Guzhen will usher in more project buyers, wholesalers, and foreign retail customers to purchase, sales of lighting manufacturers in the "zero proportion" will be more inclined to retail projects. According to statistics, 201