Lin Jiliang: LED market continued to decline in 2016

In 2015 the entire LED industry downturn, Taiwan factory born Lin Jiliang on the peak of life, was officially appointed as the chief executive of Rawlinson, equivalent to second of the company's chair. This is perhaps the honor and status of Lin Jiliang because he is well deserved, as everyone knows key players in the development of its own brand of Linsen lighting.

Impression in the industry, the rise of MLS seems to be relying on its strong low-cost strategy. Good at manufacturing cost due to borrow from mass production in 2012 for the first time has been reduced, Linsen $1 ultra low-cost sales of LED lighting, and quickly occupied the market, was known as the "price butcher", and entered the United States, Taiwan lighting market in 2014. In order to continue to expand the operation force, February 2015 Linsen officially on the Shenzhen stock exchange transactions, its growth speed is astounding.

Recently, Lin Lin talked about its views on the 2016 LED market.

Continued decline

Outlook 2016, Lin Jiliang believes that LED lighting products prices will continue to fall. 2016 LED price ratio (lm/$) at least to enhance 30%, the relevant industry if you can not continue to upgrade the technology, it can only go to the price, it depends on their own skills.

In the second half of 2015, the price of LED components is about $1000lm/0.2, in 2016 the goal will be to move to 0.1X U.S. dollars, estimated in the second quarter of 2016 to break through the threshold of $0.15 should be no problem. When the LED component price ratio of less than 1000lm/0.15 U.S. dollars, the price should be close to the bottom, the future decline in space is limited.

Compared to the past year, the annual decline in the price of LED components up to 60~70%, the future decline of about 30% will be significantly reduced. After the price bottomed out, the industry is the next step in the direction of the introduction of personalized products, in order to enhance the value of the product, if the LED packaging plant is still continue to take standardized products, the future of the road will be very hard.

2016 should still have a lot of opportunities for development, it is estimated that the overall growth of the shipment will be 30~40%, the average price drop, so the LED lighting market output growth of about 10%. (Note: Mr. Lin, the growth rate of 2% in 2015, so down, in 2016 there will be a growth rate of 10%???

LED lamp decline is more gentle

Now the average wholesale price of the global LED lamp from $1.2 ~7.0 dollars, equivalent to the retail price of $2.4~15.0. Among them, the market price of about US $5~10, the retail price is equivalent to $15~20, Chinese mainland market more confusion, the retail price of about 10~20 yuan, compared to the same period in 2014 and 2015, the retail price of 25~40 yuan, the price decline sharply, and the glass lamp supply reduces the cost of. LED is expected in 2016 there are still some decline, but the decline should be relatively flat.

LED filament lamp more heavy

LED bulb market to be divided into 2 markets, non full week light products are the mainstream of the 2015 decline in prices, such as PHILPS's price cut to less than $2 to $5, it is estimated that in 2016 the retail price should be 30~40% decline. It is understood that in 2016 PHILPS 800lm lighting factory price target of $0.8, related supply chain to cooperate is reached, retail prices will decline, and the service life will be reduced to 10 thousand hours from 25 thousand hours.

As for the price of the whole week light LED bulbs will be more severe, the future of the whole week light bulb in the LED filament bulbs. Although PHILPS, OSRAM and other major brands have pushed LED filament bulbs, but the high retail price. The current 800lm LED filament lamp factory price of about $2.5, for the whole week general light LED light bulb factory price of about $1.5~1.8, is expected to 2016 lamp ex factory price is expected to drop to $1.0~1.2, the terminal market price is about $2~3, and the whole week light bulb prices quite LED.

LED lamp prices mainly is a technical scheme of cooperation and development of the crystal electric Linsen the filament is done, find the breakthrough method is cheap, the bulb shell with glass mold, making the whole week light bulbs reach the efficiency and cost structure can also be the cheapest. Not only greatly shorten the opening time, the plastic mold during the past 40 days will be shortened to 2 days, and save the hardware cost in the past lighting mechanism, and the helium reached heat, nor the use of security issues, is expected to cost at least half cheaper.

For the first time publicly acknowledged and wafer factories in India

Rawlinson and wafer of joint venture in India by holding 6 MLS, crystal electric holding 4, the key is to package supply to India local contractor, in addition to the low power package products Linsen production, crystal electric other investment company, such as Wei day and crystal of high power LED products can also be the India branch to sell.

Our India branch current orders in good condition, but is still in its starting stage, it is estimated that the government of India lighting standard case about a single month 600 million ~7 million SMD LED market, is expected after 2 years may reach 10~20 billion in a single month, our goal is to reach into a single month in 2~3 shipments of 6~7 million scale.

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