Longda transformation, cut off lighting products, and retain high-class and special lighting products.

Longda's continuous transformation this year, the layout of the field of Mini LED has been completed. Shipments have been shipped from this quarter, while the performance of lighting products has been greatly reduced according to the plan. Su Fengzheng, chairman and CEO, believes that the gross profit margin performance expectations should be improved next.

Longda's combined revenue in August this year was 7 billion 656 million yuan, an annual decrease of 8.3%. The performance in the third quarter may be flat, but this is not to say that the performance is flat, because the lamps and lanterns have been greatly reduced and the shipment of other parts has grown. In terms of lamps and lanterns, the internal brakes were very strong, and the brakes had been on the brake for the first half of the year. In the third quarter, the revenue of lamps and lanterns was almost half over that of the second quarter, and almost all of the fourth seasons were stopped.

This year's performance is expected to remain unchanged. Longda has several important tasks this year, including cutting off lighting products, concentrating production bases, and distributing new products, all of which will increase costs. So this year's performance is even better than last year.

With regard to the current layout of Mini LED, Su Zheng is pointing out that Mini LED has started shipping from the third quarter, and that Mini LED should be thin and even better. If the number of LED boards is densely distributed, the cost will be increased. The bottleneck of the current technology is how to make the smallest number of pieces in the same area, but the uniformity of LED output can also be maintained. Well, this is the challenge of every technology.

At present, the design of Mini LED products is different from that of each household. Some people use only 2000 or 4000, and some people use 10 thousand. The price difference is very high. Now the technology development is still in the early stage, and everyone is thinking about the new way to reduce the number of needed.

Mini LED in the backlight application part, now can be shipped to high-end game screen applications, next look at the Pyramid end applications, whether there is the opportunity to follow the penetration of commercial and household products. The traditional backlight structure is board plus light guide plate, optical film and mechanism processing. However, Mini LED backlight needs only one board, so it will have the opportunity to replace the existing backlight architecture in the future.

In addition, the Chuzhou plant will be the main production base of Longda. In April last year, it was signed and finalized, and in July, it began to start small production. In the second quarter of this year, a small quantity of production is expected. The production capacity is expected to be in full swing from the end of this season to the beginning of the fourth quarter, and production will be concentrated next year.

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