M.L.S.: Deepening the OEM strength, determined to do the lighting industry company

The global LED industry competition, grain prices are still low, the supply chain are mustering strength to stand. In the fierce competition in the roaring waves of LED, China, LED package (MLS) is still leading Linsen surrender annual growth in revenue in 2016 to break 40% rosy transcript, except in a small pitch LED display and lighting two applications continue to expand, more benefit from the new foundry business performance. An interview with LEDinside Sen's executive general manager Lin Jiliang, to discuss the company's strategic layout in the lighting market.

Expand the layout moves frequently make snap Rawlinson

In order to explore more market and channel, Linsen since 2016, actively looking for a new relationship, first at the end of March the acquisition of Hongkong chaoshidai light source (SuperTrend), the company is known as OEM LED filament lamps and lighting products, a subsidiary of new and green lighting (Shaoxing) is currently the largest LED Chinese lamp manufacturers. Wood wood optimistic about the growth prospects of LED filament lamp, coupled with ultra era light in the market has consolidated unique positioning, the merger will continue to play synergy.

Not only that, wood wood in 2016 with IDG and other international capital forces, CO sponsored by the German manufacturer OSRAM (OSRAM) split out of the lighting brand LEDVANCE. In March 30, 2017, our announcement intends to 4 billion yuan to buy mingsum photoelectric 100% stake, the main asset for mingsum photoelectric Target Corp LEDVANCE indirectly holds a 100% stake, therefore, it will be equal to the full Linsen under LEDVANCE. If the future can be completed and table, then the shape of adult revenues of more than $3 billion of the huge forces.

The LEDVANCE acquisition in March 2017 on the occasion, Linsen also announced the establishment of joint venture subsidiary with the United States Lighting veteran Science Group to lighting manufacturers, into the American market. Lighting Science Group has set up factories in North America and Mexico, long-term help Home Depot, such as the United States of America's large retail outlet LED lighting bulbs, the accumulation of deep experience and cooperation. In recent years, due to the rise of Chinese manufacturers, Lighting Science Group in the order of LED lighting foundry loss. However, through the cooperation with new and / or by Rawlinson, Linsen lighting products for the OEM, can regain the cost competitiveness, returned to the United States large retailer supply chain.

Deepen the foundry strength determined to do the lighting sector Hon Hai

LEDinside estimates that in 2017 the global LED market value will reach $15 billion 400 million, an annual growth of 4%. But North America's LED penetration rate of less than 7%, Lin Jiliang believes that the lighting market is still a lot of room for growth. Our 2016 revenue of 5 billion 520 million yuan, annual growth of 42% in 2017, he received 30% of the growth is still a goal. Therefore, our hope through various channels to expand in the global lighting market penetration, such as self built sales team, OEM cooperation, joint venture or acquisition options are possible.

At this stage of the organization rawlinson:

Especially for a foot has Linsen LED lighting market more than anything, hope through the growth of the LED lighting sales, to find the sea for their own LED package. Therefore, many companies in the past to develop its own brand, including Linsen lighting brands own, has built many of the sales team and channel partners in the mainland China cloth. Overseas is the use of Forest Lighting brand, the United States, Southeast Asia, the Middle East, Russia and other emerging markets.

The acquisition of filament lamp in the field of LED has long been a new and after, wood chips in the product chain more complete. In overseas markets, you can borrow the annual revenue of 2 billion euros LEDVANCE. North American and European markets accounted for 85% of the proportion of LEDVANCE revenue, while Europe and the United States also accounted for 25% and 20% of the global lighting market, can actively play the stage is rawlinson.

Because of Sen's strengths lies in the cost advantage, so in the strategy to expand market opportunities through OEM lighting, the lighting industry's goal is to become. With Lighting Science Group set up a joint venture subsidiary, that is, through the help of overseas strategic partners foundry, expand the scale of overseas sales.

Division and differentiation of lighting market

Our take vertical integration strategy, will be more or less competition between the cause and customer problems. However, Lin Jiliang is not worried about this, because he believes that the future lighting market will be divided into division of labor and.

In a highly competitive industrial environment, the majority of lighting manufacturers can only work in their own products, break through. For example our expertise lies in the replacement type light source and lamp bulb production, and other forms of LED lamps, is outsourcing and other OEM partners, so there is no conflict. In the future, will continue to seek overseas Linsen strategic partners, expanding the company layout.

The observation of LEDinside, LED package in the Chinese capacity Linsen ranked first in the domestic market, in addition to a steady, it is imperative to actively expand overseas strategy. In addition to OSRAM through the existing channel relationship, get the advantage in Europe, Southeast Asia, and Lighting Science Group combined Linsen company to develop LED lighting products, to the north and South American market entry, is expected in the future of LED lighting market continued to grow.

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