Machine card separation of PHS launched a week average in a nice hobble

PHS machine card separation in a nice hobble

Some of the vendors as a "rescue magic weapon" machine card separation in Telecom PHS finally as scheduled on the afternoon of May 16th, Chinese debut: Netcom and China Telecom jointly announced: from now on, officially launched separate PHS card in the city, one of the first batch of pilot provinces for Beijing Netcom, Hebei, Heilongjiang and Shandong; and the pilot area of China Telecom it includes Shanghai, Chongqing and other places.

Almost at the same time, the Beijing market 12 card from the PHS terminal stage, which belong to the UT Starcom, HUAWEI, Inventec and Kosun four vendors. On the other hand, Beijing Netcom in Xidan business hall and other places where the popularity of more popular sales promotion, launched as the choice of machine card separation of big action, a large promotional activities. The separation of activities during the purchase of PHS card users, only stored 300 yuan bill, will be well equipped to give value 200 yuan "(including PHS dedicated PIM card, 28 yuan communication fee, 300 text messages within the network, the 300 network messages and a ring tone function; pre year fee) deposit 25 yuan /50 yuan /100 yuan bill, can obtain the PIM card. The original machine number one machine card separation PHS PHS users can receive, retain the original number of PIM card. China Telecom insiders also said that for the new machine card separation PHS, the group will also carry out a series of promotional activities.

Although manufacturers and operators so enthusiastic, but consumers do not buy it, nearly a week in response to the Beijing market. It seems that the machine card separation, after all, can not help straw.

Sequence of events

The so-called machine card separation, refers to the user's personal information is written into the original PHS mobile phone using a smart card for PHS mobile phone (PIM card) for storage, and install a smart card slot in the PHS terminal, insert the PIM card and mobile phone users, so as to achieve the same free replacement, change the number of function. According to Beijing Netcom company spokesman Yang Xiaoyu introduced, PIM card and data encryption protection technology and the implementation of the single card seat, fundamentally eliminate the network and steal others PHS number could effectively protect the information security and communication rights of PHS users, and allows users to enjoy various value-added services including SMS, MMS, and data services the Internet function, etc..

In addition, for a long time, can not be achieved roaming is a bottleneck restricting the development of phs. The introduction of the machine card separation, PHS will allow remote 'quasi roaming' into reality." Yang Xiaoyu so-called quasi roaming refers to the machine card separation PHS users in different places just to replace a local PHS card can achieve remote call. At this point, the unique advantages of PHS one-way charges will be particularly prominent.

The emergence of this new PHS, in fact, can be traced back to last October. In the opening of the 2004 Beijing China International Communication Exhibition, UT Starcom PHS launched the world's first machine card separation.

In December 13th of the same year, the China Telecom group, China Netcom Corporation, Zte Corp, HUAWEI Technologies Co. Ltd., UT Starcom (Chinese) Co., five companies take the lead, set up in Beijing China fixed network and PHS terminal alliance, now renamed the Chinese fixed network and wireless terminal Alliance (CFWTA), research in related fields the main specification manufacturer.

Zhang Yadong, general manager of ZTE mobile PHS products, said, on the one hand, the card is the need to upgrade PHS, on the other hand is to save the industry to reduce the profits of the savior. Operators of the high cost of marketing and the lack of terminal value-added services, and ultimately promote the birth of the machine card separation phs."

But the industry pointed out that this is not the truth of all. For those who are affected by the decline in the profitability of PHS terminal equipment manufacturers, the emergence of the machine card separation PHS is undoubtedly regarded as life-saving straw.

The data show that by the end of 2004, the PHS users was 70 million. At the time of the PHS system equipment market, UT's market share was 50%, ZTE is 40%, the remaining 10% by the Qingdao Lucent possession. The rapid expansion of the market for these PHS terminals and equipment manufacturers have brought huge profits. When the global telecommunications market shrinking, Lucent, Nortel and other old equipment market share has declined. UT Starcom is by virtue of PHS maintained an average annual growth rate of 60%, the average profit rate is about 10%.

However, from the beginning of the third quarter of 2004 good times don't last long, PHS users, growth momentum is slowing down, the market began to shrink, falling rate of profit, to the fourth quarter of 2004, UT Sidakang even losses.

PHS machine card separation in the context of this stage, it is the number of troubled manufacturers new hope.

Hard to machine on separation of PHS well-informed Zaixian ""

For the machine card separation PHS will become a magic weapon to rescue the market, industry experts do not seem optimistic. The main reason for this view is that consumers do not buy it.

To be honest, machine card separation solvedthe replacement of mobile phone users demand, but with "roaming" to solve the PHS users increasingly roaming is clearly inadequate. Although the new "roaming" can play the advantages of PHS calls for free, but if you order card from such a perhaps not very commonly used functions, to buy a new machine, to buy different parts of the PIM card, the trouble is not that also deviated from the original intention of "low price"." A consumer says. On the other hand, machine card