Mainland market LED LCD TV penetration by up to 25%

According to the market research firm Ovid consulting (AVC) survey, LED backlight design, network television (iTV), 3D display technology and so on, has become a hot consumer Chinese mainland TV three. Among them, LED backlight LCD TV panel manufacturers in Taiwan to increase supply, LED backlight LCD panel, the second half of this year is expected to come out of the tide, estimated at the end of this year, LED backlight LCD TV market penetration will reach 25%, the annual retail accounted for up to 14%. The mainland this year, the scale of the network TV to see 6 million 980 thousand units, accounting for the proportion of the overall flat-panel TV will reach 19.5%.

According to statistics, the first half of Chinese, LED backlight LCD TV volume of retail in 2010 925 thousand, the market penetration rate of approximately 10.6%, the development of LED backlight technology has entered a rapid growth track. At present, the Chinese mainland market, the top 10 color TV manufacturers launched LED backlight LCD TV products have 17 main pin series (excluding single product series) models, and covers the full size.

With LED backlight LCD TV costs gradually decline in the terminal price also achieve civilian level gradually. At present, the mainland LED backlight LCD TV with the same size of the traditional CCFL cold cathode fluorescent lamps compared to the machine, the price ratio has dropped to 1.5 times to 1.8 times.

, early in the development of LED backlight LCD power, limited by the upstream key materials (such as panel, LED grain etc.) must rely on import, but now Taiwan panel factory to expand, LED backlight panel, so that the mainland has LED backlit LCD panel material source to obtain relief. Estimated mainland LED backlight LCD TV market out of trouble after the stock, the market penetration at the end of this year will reach 25%, accounting for the proportion of total retail sales will reach 14%.

Network TV watched China elements in the mainland market, is independent of the choice function. According to Ovid consulting (AVC) survey shows that in 2010, the retail market in the first half of Chinese iTV amounted to about 1 million 810 thousand units, shipments market share reached 11%, the amount of sales market share reached 17%. But 95% of the Internet TV market in the local brand manufacturers.

, although the macro policy for the development of local television network, produced an inhibitory effect, however, the mainland media analysts pointed out that with the operation of manufacturers, content provider licenses were issued, content platform continues to improve, the second half of this year, China network TV market is expected to regain growth momentum. Ovid consulting (AVC) estimates this year, Internet TV (iTV) annual shipments will reach 6 million 980 thousand units, accounting for over 19.5% of the overall flat-panel tv.

As 3D stereo display technology, Ovid consulting (AVC) believes that this year in China, 3D TV has the opportunity to rise, the key factor lies in the 3D technology conforms to the development trend of color TV display technology upgrade, and the 3D and 3D games, television channel 3D more and more rich content, and the development trend 3D TV products contribute to the formation of high order difference to lead the TV products, and actively promote the panel factory from Taiwan, also affected the mainland TV brands strategy.

According to Ovid consulting (AVC) survey, at present, Chinese TV market a total of 13 3D TV models, the market size of about (shipments) reached 7500 units, which Samsung still accounted for the major share of the 3D market. From the manufacturer's enthusiasm for 3D TV, the Chinese mainland will have eleven holidays more 3D products listed.