Many enterprises price rise, LED market is true hot or false fire?

Some of the price rises are indeed the growth of market demand, the lack of some specific products, and the imbalance between supply and demand. There are also some LED chips or package prices rising because of the increase in the price of raw materials. For example, the rising price of gold, silver, copper and other materials can increase the cost of PCB, chip and packaging. This is also the result of the changes in the market supply and demand. In the last few years, the price of LED has declined steadily, and some unreasonable prices must be properly adjusted at a certain stage. Let's look at one of the industries I often pay attention to - mobile phones (not the lighting industry...?). Perhaps you know, the mobile phone use of the display of OLED is also a lot, that is not OLED technology, and also have to use LED as a backlight. It can be seen that LED lighting has a lot of weight in the mobile phone industry. So, the price of the chip will also affect them, but have you ever heard of apple and HUAWEI called there? Let's talk about this wave of price rise in our industry. Whenever I think I'm old, I look at the "rise in price" news. I think I'm going back to the 80s, and I think I'm even green in a moment. So why is the gap between the two industries so big? Is it because the proportion of our industry chips is more different? My answer is no, because I think the price rises are inevitable in the future, such as labor, rent, and so on. In fact, our industry is supporting, this time is because it is not invisible such as the "artificial" cost increase, but the rising cost of material has aroused the attention of everyone. And I want to say that the "cost improvement" has come early, but we didn't say it before. So what is the strategy to deal with the rising cost? I think that's the motivation you keep asking and trying to seek. I want to say that the reason that I look at our industry's "rising tide" publicity feels old-fashioned, that is because society has given a solution, and our industry is still fantasizing about solving problems in an old way, and naturally it will not work. The solutions given by the modern society are - stratified or community-based. That is to say, on the one hand, the cost is improving, but on the other hand, the demand for products is increasing, such as the quality and brand requirements (I have a friend to buy apples if I want to buy an apple. " And they are willing to pay a premium for the demand (for example, my friend is not crazy 7plus). This is the greatest opportunity for all Chinese enterprises in modern times. Say so much, answer your question, "is this market on fire? I think there is no answer to this question in the future. More accurately, what is your market fire? For example, what groups of people are your market serving? What are the features of your products that these people see in the end? Is it quality? Is it the pre sale and after sale service of the product? Or is it a special product sign? Is this group generally going up or shrinking? Only by solving these problems can we answer the problem of the fire in the market? It may not be of great significance to ask an industry simply, because the gap between each market may be very large. It seems that the possibility of using apples is the feature of the population that is very close to the characteristics of the people traveling abroad and far away from the characteristics of the crowd with millet handsets. So what are the inspirational conclusions of the mobile phone market at this time? What are the requirements of the Lifi technology for the LED lamp? LiFi is a network hot word invented by a foreigner. The meaning is inaccurate, and the correct professional vocabulary is VLC. Whether visible light communication can become an independent communication device or as a subsidiary function of lighting or display system to play a role, it determines the technical development route of visible light communication. As the former, it is necessary to abandon the existing white light LED and redevelop the special devices for high speed visible light communication. The commercial feasibility of this road is not optimistic. As the latter, the existing LED lighting or display system can be basically the same, and the road is easy to go. What is the status of lighting designers at home and abroad now? Objectively speaking, I do not understand the situation abroad. But I guess the foreign designer group and the domestic designer group are different in the professional environment. The foreign designers should also be divided into professional lighting designers. They take science safety and energy saving design research as their own task, do professional things, the other are artists, they want to express the art through the light. The emotion of the art. Although they are full of professional spirit, in practice, we are far from the right to speak for all the possibilities of the light. We have finished the experiments of extreme rationality to exaggeration and vulgar. When it comes to the domestic career environment, there may be more work to find you and relieve the hunger, but I still feel that it is not the value that we have created to open the situation. Perhaps after the political revelry, it was the colder winter. Is there a successful case of the application of agricultural lighting in China? This depends on the definition of "success" two words. Now many projects are applied to plant lighting in China. Most of them are used for display and research plant plants, greenhouse lighting and seedling raising. But as for the success of the project, it is necessary to analyze the effectiveness of the application, including the input and production. In general, there is no special success in the case.