Millet, OSRAM and how to treat the LED lighting industry upgrade?

In the Internet penetration of thousands of households over the past more than and 10 years, many industries have undergone earth shaking transformation, we also obviously feel the Internet + also across the intelligent lighting. Some people say that this is the era of elimination, it was said that this is the integration of resources, cooperation and development of the times, it was also said that this is the era of mutual learning. In November 27th, 2015 of the third Internet plus intelligent lighting theme business forum held in Shanghai Lamps City five floor conference center. Five large companies millet, WeChat, Jingdong, Alibaba and HUAWEI together about the development trend of lighting industry upgrade.

Topic 1: in Internet plus lighting background, how to transform traditional enterprises.

Millet smart Home Furnishing product operations director Li Qi think the most important thing is the transformation of traditional enterprises is to ask the user really need it, to propagate the best word-of-mouth, the development of the company needs a small run, express iteration.

Li Zhijun, general manager of Jiangsu Lighting Co., Ltd., said the lighting is a personalized products, Internet companies are not competitive relationship to traditional enterprises, but the process of continuous learning and continuous progress! Select the Internet companies should cooperate with an open mind, do a high degree of cooperation!

Topic 2: To explore the intelligent lighting.

OPPLE lighting Limited by Share Ltd CTO Qi Xiaoming smart products to small O as an example, describes the intelligent lighting should be people-oriented, and the scene shows the dimming, music player and other interesting interactive experience; in addition to a small O design considering the human circadian rhythms, sleep wake patterns can create better sleep, for the sake of consumers health. Qi always think that a smart product whether it is a Wi-Fi connection or Bluetooth connection is just a tool, in the end is to solve the consumer pain points, the user experience to achieve the ultimate, creating value. In the future, the relationship between people and things is not only to control, but there are more interaction, which is also the starting point of cooperation with WeChat, the future can be more sparks collision.

WeChat hardware operations platform, said Yang Jie, director of WeChat has been adhering to the concept of people-oriented, the experience of each device should ultimately belong to the user, belongs to the people. Micro messenger data can be stored in the account, so that data continuity, privacy. Internet plus environment, WeChat intelligent platform will improve the intelligent product experience, a little better in the original foundation, more fluent and more fun.

Topic 3: in Internet plus lighting background, how to achieve interoperability between products?

Wide data Yankon intelligent lighting research and development director Guan Baocang around internet background and narrow data, the development of intelligent lighting hardware products to explain, such as video, audio, speech recognition of these wide data products, product control, sensor based data acquisition and other data related to the narrow. Based on the background of the lighting industry, through the standard distribution network, unified control protocol. To achieve the interconnection of solar lighting products. How to realize the interconnection of the sun background intelligent lighting products and Jingdong, Alibaba and other Internet Co, the interconnection between sun smart products and other smart products, which is currently the focus of Yankon products. In the process of cooperation with Jingdong, the end of the device through the bottom of the Sun hardware, sunshine integrated Jingdong micro SDK. APP by the sun in accordance with the micro H5 development standards for the development of testing, submitted to Jingdong, Jingdong integrated into the super APP, to achieve the rapid realization of the sun's smart lighting products Jingdong interconnection interoperability.

Jingdong microunion intelligent lighting business leader Zhou Jinlin pointed out that Yankon Jingdong microunion is a provider of things Internet platform, any products are 0 to 1, 1 to 10, 10 to 100, plus the Wi-Fi and Bluetooth products is an important means to realize the interoperability between intelligent lighting, eventually will the services for consumers.

Topic 4: in Internet plus lighting lighting products under the background, how to adapt to the new channel to raise the public?

OSRAM senior director Wang Hui believes that the public can be seen to raise a product market awareness, the congregation raised a channel to allow more people to understand the product! But for the public to raise big marketing events for large companies have a role, whether there is also a small company has raised questions.

Intelligent home appliances industry Alibaba responsible person said that a sparse building business platform can also reflected in the congregation, the congregation raised a number of performance elements of the platform, whether it is money or the creation of an influential event! In the future, Taobao congregation will strengthen the relationship between the platform and the user, the future should be more worth looking forward to! Taobao congregation after two years of development, Taobao has been completed to raise public funding of nearly 1 billion 200 million. As the storm spawned a mirror, Manshen intelligent lock, Ou Ruibo coco socket and a series of classic products widely praised by the market. Platform itself is being raised by the traditional products to the intelligent hardware incubator platform to adjust the transformation, and by PHILPS, OSRAM, OPPLE, Huarong and other domestic lighting industry leading enterprises to cooperate and exchange. Taobao congregation raised hopes to build a super case in the next six months in the intelligent lighting industry China, multi-party efforts to promote the formulation and molding industry standard, intelligent transformation with Chinese lighting industry a heart.

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