More than and 100 growth enterprise survey: what to save the enterprise?

"Now the business is difficult to do year after year, in the case of the whole environment of the downturn, the enterprise how to survive, do you have any good suggestions? "

In this case, we often contact. Is more close to the heart, to understand the enterprise the present confusion, this special for the more than and 100 10 years in the growth stage of the enterprises to conduct a questionnaire survey, trying to pry the traces from the survey results, to provide a reference for enterprises how to break through.

NO.1 number one enemy: how to get the cost?

Investigation case

A well-known lighting enterprise boss (a pseudonym), to find a few good friends that want to sell their hands a record 10 years of business, the reason is that the boss sold too tired, the high cost, cannot continue to endure this torture, do not want to die enterprises in their own hands.

Real life: the boss of enterprise enjoys a good reputation in the field of light sources, a few years ago also invited a famous actor in film and television as a spokesperson, dealers are full of confidence, only a time changed so incredible. According to the survey results show that the cost of the enterprise is indeed the number one control in the confusion of the enemy.

Expert advice: cost leadership is one of the key strategies for enterprises to win in the competition, cost control is an important management issue that all enterprises must face. It is one of the most important aspects of the success of the enterprise that no matter what kind of reform and incentive measures can be taken to strengthen the cost management and reduce the cost. Effective cost control management is the problem that every enterprise must pay attention to.

NO.2: what is the Internet love hate and the doorway?

Investigation case

A well-known home business Zhang boss (a pseudonym), fancy the Internet, generous investment involved, please the Internet industry operations team is responsible for. However, after three years found no trace of harvest, but burned nearly $5 million. But the boss to keep himself recruitment team manipulator, don't want to die in the hands of others not clear.

Real life: often hear a dog's words: "no culture is terrible", however, in the business process, often there is a saying: "no idea really terrible". The rise of the Internet and boom, is to bring people a lot of convenience, but also the success of the case, but not just pick up a background account, set up a few clerk customer service, you can wait for the money into the payment account. Internet market changes quickly, you need to have a clear idea in order to online mix long.

Expert advice: China heart to do the traditional enterprise application design, technology and products, no need to make their own electricity supplier, can cooperate with the electricity supplier companies, or should be handed over to the agents, sales channels and platforms, traditional brands electricity supplier. Chinese forget!

NO.3 heart disease refractory: new research and development for whom?

Investigation case

Technical background Lee boss focused on LED constant current power supply, new product development is very positive. However, when he developed a product on the market, found that the market everywhere. This is whether to give up the new product research and development, is not only to make ordinary products to earn meager profits hovering.

In reality, in the broad sense, the development of new products, including the development of new products, including the original old product improvement and upgrading, the majority of enterprises are to improve existing products rather than create new products.

Expert advice: at present, SMEs completed 65% of China's invention patents and more than 80% of new product development, is an important component of the industrial chain. According to their own advantages, enterprises should set up their own new product development strategies by setting up new product development strategic alliances, relying on large enterprises to become satellites, and speeding up strategies.

NO.4: a channel to burn?

Investigation case

A lighting company two years ago to establish good planning a national marketing network, set up a marketing team, as a salesman monthly cost of 10 thousand yuan calculation, two years down, product purchases development agents, far enough to support employees to expand channels of cost, enterprises in the struggle, not to cut off the channels leg.

Real life: waiting for the merchants of the era has long gone, enterprises in the completion of the original accumulation, with a certain amount of funds, are trying to build a channel network. But the quality of business resources has been controlled in several major brands in the hands, channel development has entered a bottleneck period, especially when the salesman uneven situation, has broken the foot part of direct selection of enterprises.

Expert advice: channels do not light, small, each enterprise wants to get some big channels, which is understandable. The problem is that, after all, the big channel is limited, if the target of the few, contend for the public, will inevitably increase the cost of competition, reduce the success of hope. Therefore, for the channel to be realistic, should adapt to its big big, not stare big on. Although the small channel value is small, but the quantity is many, adds together is still worth considerable. Small and medium enterprises should attach importance to small channels.

NO.5 miserable: how people do not unite?

Investigation case

An enterprise is a galaxy of talents, products with high technological content, in the domestic same industry famous, by a large shareholder as CEOs, recognized by everyone. Later, the withdrawal of the boss, the original team between the existence of a pool