NOKIA China 3G strategy: 3 years into its world's first market

The next two or three years Chinese NOKIA is likely to become the world's largest national market." Yesterday, NOKIA chairman and CEO Yoma. Ollila high-profile announcement.

Ollila all the way for NOKIA Chinese fly away Chinese is celebrating the 20 birthday, he gave his "love" birthday is 2005 development strategy and new initiatives. In a few words, the core of China closely around the 3G (third generation mobile communication technology).

"In Chinese 2005 NOKIA will increase industrial cooperation, adopted a series of new initiatives in research and development, production, 3G etc.." Ollila said to shine with happiness. NOKIA has begun to produce comprehensive 3G products from mobile terminals to system equipment in China to support global and future development of China's 3G market.

Olila in particular, customized mobile phone model will be in the 3G era China popular. Last week, NOKIA announced a customized phone for China Mobile, 3G is to lay the groundwork for the deep cooperation.

Announced at the same time, Ollila will start the construction of the "NOKIA Software Park" in Zhejiang, to expand cooperation in the development of NOKIA 3G Chinese the depth and breadth of. 3, 2009, NOKIA and the Zhejiang provincial government also signed a memorandum of cooperation to strengthen cooperation in the future, and jointly establish a mobile multimedia application innovation center.

2005, NOKIA will launch the 40 balance of the new mobile phone in the world, of which 1/4 will be 3G mobile phone, and half will have the multimedia function. These are to cultivate 3G value-added services market to prepare.

"Once China issued 3G licenses, the conditions are ripe, we will immediately launch 3G mobile phone in mainland Chinese." NOKIA China mobile phone sector leader Zhao Kelin said.

A series of initiatives indicates that this old multinational giants in China has entered a new stage of action. NOKIA yesterday also announced the 2004 Chinese performance: total 2004 annual sales and exports more than 6 billion 900 million U.S. dollars, of which net sales of more than $3 billion 600 million, an increase of 44% compared to 2003; local procurement amounted to $3 billion 100 million; total investment amounted to $2 billion 180 million.

These data make NOKIA excited. Last year, NOKIA made two significant first in China: China's overall mobile phone market share of the first, while winning the largest Chinese market share of the first 3G devices.

"Chinese NOKIA has been the most important strategic market in the world, is the second largest country in 2004 NOKIA global market, we will continue to increase investment." Ollila said. 14 years ago, he led NOKIA out of the woods, becoming the world's largest and most famous mobile phone business. Today, Ollila gives China a strategic position in the market.