NVC, as the Buddha, swept the top three hot search OPPLE lighting

Baidu index, most professionals are familiar with and use, in order to reflect the keywords in the past period of time the network exposure rate and user attention, since the release date will become an important basis for many enterprises in marketing decision making.

Today, we take a look at the Baidu index, take a look at the list of hot search keywords hot search, from the analysis of the user's needs, as well as the user's attention to lighting.

On the hot search list: several old lighting companies occupy the top three

Aladdin lighting network view hot search list 1-8 months of 2015 "lighting", including NVC, FSL, OPPLE, Yankon lighting and LED lighting occupy the top five list.

Among them, the lighting design occupies the seventh place, the lights in the eleventh place, lighting lighting in the top fourteenth.

2015 1-8 Baidu index presents hot search list

In the fastest rising search terms, lighting lighting, lighting, although in the current list of backward search, but each with a "334%" speed to become the fastest rising search terms.

Edit summary

Old lighting well-known brand companies, users in the user has a good reputation. It may also be noted that consumers in the purchase of lighting products for the brand's attention is higher, the brand has become an important factor affecting consumers to buy products.

And now, with the improvement of people's living standards, lighting and lighting for more and more attention.

2011-2015 years, the "light" and "light" hot search analysis

2011-2015 the current search for lighting

From 2011-2015 on the lighting of the search, you can see, in addition to the exception of some of the exceptional circumstances, the user for the lighting of the basic stability of the search. Its search weight index is between 230-576.

2011-2015 the current search for "light"

2011-2015 from the "light" of the search, we can see that the user for the "light" keyword search has gradually increased trend. Its index grew from an average of about 1078 to an average of about 1779.

Edit summary

In order to see the response of the index, we also compared with other keywords in 2011-2015 search. We found that the user for the "eat", "light" and so on, the key to life is the hot search significantly improved, for the "education" keywords in the past more flat key words in 2015 increased significantly. The search for fashion has maintained a high index state, has been in more than 2000 search index state. Perhaps it can be said that with the improvement of people's lives, more people began to pay attention to the improvement of the quality of life, there are more requirements for the lamp.

Note: Baidu index, which has been used by many monitoring personnel to provide reference data, whether the official data, justice has been controversial. But I believe that such data can also provide some reference and reference to the immediate need to continue to think of consumer psychology and user needs in the industry.

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