NVC first half net profit up by 3.81 times LED lighting revenue reached 1 billion 177 million

25 evening, NVC announcement, as sales revenue of 6 months of the end of June 30, 2016 was 1 billion 763 million yuan (RMB below), down 0.54%, of which LED lighting products to achieve sales revenue of 1 billion 177 million yuan, year-on-year increase of 94.8%; sales gross profit 456 million yuan, according to the year rose 19.72%, gross margin increased from 21.5% to 25.9% that is mainly the group to carry out comprehensive cost reduction measures, including strengthening public procurement, inventory management, production process innovation, the implementation of amoeba management and lean production, so that the cost can be controlled obviously, improve the overall level of gross margin; net profit 82 million 140 thousand yuan, year-on-year growth of 3.81 times, the basic earnings per share 2.63 points, no dividend.

Announcement shows that during the reporting period, lighting products sales growth of 14.1%, mainly due to the diversified business model of the group's successful transformation, Home Furnishing lighting products sales growth significantly, become the source of growth of the group important revenue source products; a 23.6% decline in sales, product sales Lighting fell 16.6%, mainly because some of the group's light source and lighting electrical appliances product line in the process of switching from traditional lighting to LED lighting, and traditional lighting products and sales price continued to decline in the LED lighting products in the fierce market competition under the influence.

The company said that in the extension sales, the group will be divided into domestic commercial lighting market, the domestic home lighting market and overseas markets to expand channels. In the domestic commercial lighting market, and gradually establish and improve the market segmentation product system; promote project management and improve the project delivery capacity. In the domestic home lighting market, strengthen the training and terminal management, the establishment of domestic retail specialization team and the development of township channel team, to seize the regional market share. Meanwhile, the store terminal transformation, is expected to transform or build more than 700 new stores. In the overseas market, the group will increase the resources into the development of Southeast Asia, the Middle East and Eastern Europe regional engineering project dealers, is expected to increase 20 distributors, and vigorously develop the store, shop and exhibition wall outlets, is expected to increase the brand into the store 100.

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