National Lighting purchase today, the first fund-raising over 1 billion yuan

State lighting purchase today. State lighting, the total issue of 60 million shares, 24 million shares issued online, the issue price earnings ratio of 15.10 times, purchase code: 732303, issue price: 18.63 yuan.

The issue of the company is expected to raise total funds of 1 billion 117 million 800 thousand yuan, after deducting the issue cost of 76 million 200 thousand yuan, is expected to raise net capital of 1 billion 41 million 600 thousand yuan, intends to invest in the order of priority in the following projects:

The use of funds raised

Prospectus shows that the state lighting revenue reached 3 billion 226 million yuan in 2016, the net profit attributable to owners of the parent company was 319 million yuan.

In March 17th, the "National Lighting online roadshow" was held at the Shanghai roadshow center. State lighting chairman Ni Qiang, general manager of state lighting Du Guohong, state lighting board secretary Shen Gongxian, chief financial officer Zhu Guoxing attended the state lighting and answer questions from investors in the roadshow, following a collation to readers.

Business Report

Q: would you please tell me something about the company?.

Ni Qiang: the company is the strong comprehensive strength of the green lighting products suppliers, mainly engaged in green lighting product development, production and sales, has now formed a energy-saving lamp, LED lamp and LED lamps, indoor lighting, outdoor lighting and electronic products of four kinds of green lighting products, widely used in civil and commercial lighting.

Q: please tell me about the company's business independence.

Du Guohong: the company's main business is the R & D, manufacturing and sales of green lighting products. During the reporting period, the company conducted a series of asset restructuring, acquisition of the controlling shareholder of all lighting related assets and business. Since then, the company has independent of business decision-making, with production management system complete and independent management ability, has a complete sales network, sales staff and customers; related transactions of the company's main business and profits do not depend on with shareholders, actual controllers and related parties, independent shareholders, business actual controller and other enterprises controlled by the company and the shareholders, actual controllers and other enterprises control does not exist in the same competition or unfair affiliated transaction.

Q: please briefly introduce the sales model of the company's products.

Du Guohong: the company produces green lighting products for the major green lighting products suppliers, mainly through direct sales model for sale.

Our main customers and generally have regular or irregular consultations order quantity and order price next period of time, and the formation of the intention of the file, then time will be in accordance with the needs of customers into bulk delivery, and the company will actively participate in the annual world various important lighting exhibition, develop new customers.

Q: please describe the company's operating income.

Zhu Guoxing: the company is mainly engaged in green lighting and related products research and development, production, sales and construction business. During the reporting period, the company's main business income accounted for more than 99.95% of the revenue, the main business outstanding.

Q: what is the company's financial position and profitability in the future?

Zhu Guoxing: the company is in good financial condition. The company's operating income and net profit showed an upward trend year by year, and the profitability of the company continued to increase. In the future, the company will give full play to the advantages of technology, production, quality management, customer resources and so on, and maintain a high level of profitability in the medium and long term. The company completed the initial public offering to raise funds, with the completion and production investment projects to raise funds, the company's production capacity will be further expanded, will further optimize the product structure, sales channels will be more abundant, the rate of return on net assets and earnings per share will increase steadily.

Article industry

Q: what are the trends and changes in the profitability of the industry?

Ni Qiang: with the LED technology is widely used in the lighting industry and lighting industry gradually mature, the profit level tends to be stable, especially on the part of the light source and the integration of indoor lamps as the representative of the product, to emphasize the large scale and high efficiency, outstanding performance, the new field will realize the high development of the lighting industry with smart lighting, special lighting, professional lighting and the control system as the representative of the gross margin.

Q: how do companies view industry competition?

Du Guohong: good competitors are usually able to create a better atmosphere in the industry, and thus promote the healthy development of the industry as a whole. For us, we hope to improve the overall level and strength of the industry through continuous learning and exchanges between the same industry, while promoting the company's core competitiveness constantly.

Q: what are the favorable factors that influence the development of the industry?

Du Guohong: first of all, a long time lighting field has been encouraging the development of national industrial policy and energy policy; secondly, a huge gap is bound to bring a disable incandescent lighting market, it has created favorable conditions for the promotion of new energy saving lighting products; in addition, with the continuous innovation of Technology, more and more green lighting products for the consumer acceptance, so as to promote the development of the industry.

Q: what are the characteristics of the geographical distribution of the lighting industry?

Du Guohong: because of the many types of green lighting products, the price difference is also greater. From the global consumption situation, LED green lighting products consumption mainly concentrated in Europe and the United States, Japan and other developed countries or regions in Asia, Africa, and the economy is relatively backward region more choice of green lighting products such as energy-saving lamps with low price.

Question: Industry