National demand for second major LED products market, why the local market is "a handful?""

The task of energy saving economic adjustment period continued to increase, as the lighting power consumption, increase the promotion of efficient lighting products LED lighting energy consumption in the main areas, Shandong province is the focus of the content determination in such meeting recently held on.

Data show that the Shandong market demand to LED products accounted for the total demand of 8% - 10% is the second largest market. "A large space, local enterprises have not much fengeng." Zhao Ming, deputy director of Resource Conservation Department of Shandong provincial energy conservation office, said that the vast majority of LED products used in Shandong are from Guangdong and other provinces and regions, and the market share of local enterprises can only be described as "a few".

The main application areas, Shandong hands-on earliest

In 2009, the Ministry of science and technology "ten city ten thousand" street lamp demonstration project opened the large-scale application of LED in china. The province's first LED engaged in outdoor lighting R & D sales general manager of the Shandong Shen Shi photoelectric Co Ltd Daniel Chan recall an anecdote: demonstration project launch ceremony was held in Weifang in the province, after the ceremony, the LED street lamp is a lot less -- "all over the country to study the enterprise back" steal. "."

According to reports, Shandong in the field of commercial LED lighting earliest capture technical problems, and was born in the world's first full use of LED lighting road, Beihai Road, Weifang. That is to say, in lighting two of the current most important areas of application - Public Transformation and commercial, Shandong is the earliest start.

Unfortunately, I got up early and made an evening trip." Shandong Yutai photoelectric technology limited company manager Liu Cheng admitted that at present in these two areas of the project customer that local business is not "lovable"; referring to the LED, there are few customers impression of Shandong enterprises a space for one person.

Specifically, the LED lamp mainly consists of three parts: shell, light source and power supply. Customers in the province's understanding is: shell look at Guangdong, the light source to see Zhejiang, power supply to see Xiamen, especially for Guangdong, there is a "mystery of love."".

However, the reporter found that, in the province outside the street lights, airports, ports, stores and other larger projects, Shandong enterprises harvest recognition is still relatively high. Shen Shi, Yu Jinghua, too, Enterasys etc. province representative LED production enterprises are mentioned, the marketed proportion is higher than the province.

Bad products trigger a crisis of confidence

Have first mover advantage, but failed to translate into market advantage, Daniel Chan think, this and enterprise development ability is weak, the government promotion is relatively conservative have certain relation. He mentioned that Guangdong in 2010 or so on the formulation of the LED product promotion plan, the successful enterprise subsidies, which promoted market awareness promotion, the relevant market quickly opened.

While in the province, although LED is no longer a very new technology, the terminal market is familiar with it but not many people. Moreover, inferior products run rampant, bringing a more serious crisis of confidence, and further increased the difficulty of enterprise promotion.

According to reports, if you do not consider technical support and product features, it is not difficult to assemble a LED lamp. The exterior looks similar, but the good LED life may be more than 100 thousand hours, can be described as "once and for all" in the ordinary family, inferior product can not use 35 months to discard." Daniel Chan pointed out that, if the traditional incandescent lamp, the technology is poor, resulting in quality differences, consumers are generally in field testing can be aware of; LED is different, many parameters are difficult to distinguish from the naked eye.

Because not familiar with these knowledge, the most frequently used screening means of end-users can only be the appearance of lamps that can not be considered as core capability. All along, Guangdong, Zhongshan is the most famous and the largest decorative lighting production base, Daniel Chan said, this is the "mystery of infatuation" source. Liu Cheng pointed out that the market outside the province sales are good, and partly because they are in contact with customers in the field of LED are more professional, with professional standards.

Shandong Kay Photoelectric Technology Co., Ltd. chairman Zhang Yundong provides a set of data: Shandong LED local enterprises is not much, of which about half of the quality is not guaranteed low-end manufacturers. A 100 watt LED lamp, high quality products at the price of six hundred or seven hundred yuan, 300 yuan to sell inferior products is still very profitable.

He also found that, especially in the street level, the transformation of the rural township, buy low-cost low-quality products LED quite common; especially the city of lights for the main road lights for the mistakes of high cost, relatively cautious, but the bidding process also showed obvious price orientation. Not only that, the inferior products are often made trouble is not understood, people in this industry attributed to the common problem of LED products, so that the price orientation is more serious.

"Leader" accelerates catching up

If we want to support an industry in the past few years through several street light projects, we would be challenged to idealize, but now the situation is completely different. According to reports, with the continuous upgrading of LED core technology, product prices become more popular, in addition to commercial and government projects, the previous share of less than 5% of the civil market is expanding rapidly, increasing at an annual rate of 200%.

As a result, "players" accelerated into the game, the industry increasingly fierce competition. Liu Cheng mentioned, LED outdoor lighting field as an example, in 2015 the country's more than 40 thousand lamps and lanterns enterprises, engaged in related production is only less than 1/10, last year has increased to 1/3.

Shandong's economic base is good, the population is large, and efforts in the field of energy conservation have been relatively large, and the next three to five years, the industry generally believes that this will be a LED consumer concentrated. "Shandong enterprises have missed out."