National demand for the second major LED products market, the local market is a handful"

The task of energy saving economic adjustment period continued to increase, as the lighting power consumption, increase the promotion of efficient lighting products LED lighting energy consumption in the main areas, Shandong province is the focus of the content determination in such meeting recently held on.

Data show that the Shandong market demand to LED products accounted for the total demand of 8% - 10% is the second largest market. "A large space, local enterprises have not much fengeng. Deputy director of the Shandong Provincial Department of energy conservation, said Zhao Ming, currently used by the vast majority of LED products from Guangdong and other provinces outside the region, the local market share of the enterprise can only be used to describe.

The main application of the earliest Shandong

2009 Ministry of science and technology, ten city million light street demonstration project opened a large-scale application of LED in the country. The province's first LED engaged in outdoor lighting R & D sales general manager of the Shandong Shen Shi photoelectric Co Ltd Daniel Chan recall an anecdote: demonstration project launch ceremony was held in Weifang in the province, after the ceremony, the LED street lamp is a lot less -- "all over the country to study the enterprises' back. Steal.". "

According to reports, the first in the field of commercial LED lighting technology to overcome the technical problems, and the birth of the world's first fully use LED lighting road Weifang Beihai road. In other words, in the LED lighting is currently the two most important areas of application - Public Transformation and commercial, Shandong are the earliest.

"It's a pity that I got up early. "Shandong Yu Tai Optoelectronics Technology Co., Ltd., said the person in charge Liu Cheng, currently in the field of engineering customers in these two areas, the local enterprises do not" Hi "; talk about LED, the customer impression of a rare place in Shandong.

Specifically, the LED lamp is mainly composed of three parts: the shell, the light source and the power source. The perception of customers in the province is: look at the shell Guangdong, light to see Zhejiang, power to see Xiamen, especially for Guangdong, a kind of mystery obsession".

However, the reporter learned that, in the province outside the street lights, airports, ports, stores and other large projects, the recognition of Shandong enterprises harvest is relatively high. Shen Shi, Yu Jinghua, too, Enterasys etc. province representative LED production enterprises are mentioned, the marketed proportion is higher than the province.

Poor products trigger a crisis of confidence

There are first mover advantage, but failed to translate into a market advantage, Daniel Chan believes that this weak ability to expand the enterprise, the government has a certain relationship to promote relatively conservative. He mentioned that Guangdong in 2010 or so on the development of the LED product promotion plan, to give subsidies to the successful enterprise, which promoted the market awareness, the relevant market quickly opened.

In the province, although LED is not a very new technology, the terminal market is not familiar with it many people. Furthermore, poor quality products rampant, bringing a more serious crisis of confidence, and further increase the difficulty of enterprise promotion.

According to reports, if you do not consider technical support and product features, it is not difficult to assemble a LED lamp. Look almost the same, but a good LED life of up to 100 thousand hours or more, in ordinary families can be described as' once and for all ', poor quality products can not be used for 35 months scrapped. "Daniel Chan pointed out that if the traditional incandescent lamp, poor technology led to the quality of the differences in consumer testing in general can be detected at the scene; LED is different, many parameters difficult to distinguish the naked eye.

Because they are not familiar with these knowledge, the end user is the most commonly used means of screening can not be regarded as the core competencies of the appearance of the lamp. All along, Guangdong Zhongshan is the most famous and the largest production base of decorative lamps, Daniel Chan said, this is the mystery of the source of fascination. Liu Cheng pointed out that the province's market sales are good, partly because they are in contact with customers in the field of LED are more professional, with professional standards.

Shandong Kai Photoelectric Technology Co., Ltd. chairman Zhang Yundong provides a set of data: Shandong LED local enterprises are not many, of which about half of the quality is not guaranteed low-end manufacturers. A 100 watt LED lamp, high quality products at the price of six hundred or seven hundred yuan, 300 yuan to sell inferior products is still very profitable.

He also found that, especially in the street level, the transformation of the rural township, buy low-cost low-quality products LED quite common; especially the city of lights for the main road lights for the mistakes of high cost, relatively cautious, but the bidding process also showed obvious price orientation. Not only that, poor quality products are often manufactured by the people who do not understand the industry attributed to the common problem of LED products, so that the price is more serious.

Runner up to catch up

If you want to support a few years ago, a number of street lighting project to support an industry will be questioned idealization, and now the situation is completely different. According to reports, with the continuous upgrading of the core technology of LED, the product price is more close to the people, in addition to commercial and government projects, the previous share of less than 5% of the civilian market is rapidly expanding, with an annual rate of increase of 200%.

As a result, players accelerate into the Bureau, the increasingly fierce competition in the industry. Liu Cheng mentioned to LED outdoor lighting field, for example, in 2015 the country's more than 40 thousand lamps and lanterns enterprises, engaged in the production of only less than 1/10 last year, has increased to 1/3.

Shandong's economic base is good, a large population, in the field of energy conservation work has been relatively large, the next three to five years, the industry generally believe that this will be a concentration of LED. "Shandong