News analysis: LCD industry development trends and Strategies

- the monthly production capacity of over 1 million last angry, forcing AOC China LCD network research review: in large a big market, the enterprise survival only three ways: one is the brand, the price is two, three is the professional market. The price of the market is characterized by lower barriers to entry, lower intervention requirements, quality brands and non brand gap is not large. LCD market is mainly three large, one screen, the two mold, the three program. LCD screen display the price is relatively low, manufacturing technology of display is simple and relatively mature, relatively low mold cost in a certain situation, screen price, competition is the production cost of the SKD suite. As a result, the threshold is low, I believe that in the factory to increase the amount of procurement, access to the support of the case of the screen factory, small plants will be more difficult to survive in space, both from the price or supply stability. Can concern is the LCD TV industry, the current LCD TV technology is not mature, various schemes are different in length, and the use of the mold is relatively scarce, so the profit space is still large. The strength of the scale of the company's strategy will be to bring customers to the higher relative threshold size, such as 32, 37, 42, 47 inches, go their own relative advantages of the market, access to large profits. And for less than 32 inches of small size TV will take the price strategy, and small manufacturers to fight the scale and procurement. Believe that in the next few months 30 inches below the TV will be extremely competitive. China LCD Industry Research Center