No brand pain plagued lights are developing. How should ancient town lighting promote brand movement?

Before and after 2002, the "brand movement" of the lighting industry has achieved today's general trend. Unfortunately, in the brand movement, the ancient town lighting enterprises still stay in the stage of product killing, so far there has not yet been a strong industry brand. At present, the lighting industry in ancient towns is still dominated by channel competition, and the brand awareness is not strong enough. Although there are high-end brands such as JINDA, Bao Hui, Qi long and Xin Tai Li, they can not integrate into the international market after all. There is no brand pain in ancient town lighting, which is perplexing the development of lights. After nearly 20 years of sustained and rapid development, the development environment of the lighting industry has undergone profound changes. The industrial development under the new normal is to further enhance the quality and efficiency, and pay more attention to connotative development. One important aspect is to vigorously implement the brand strategy. Maintaining the brand of lighting enterprises is the foundation of consolidating the status of the industry of lights. In recent years, lighting brands have been sweeping away in their own channels. PHILPS home 1 billion 200 million, Rex 750 million, sunshine 600 million, OPPLE crystal lamp 320 million, Mu Lin Sen home target 1 billion this year, PHILPS lighting intends to commercial lighting, engineering lighting and home lighting, force 3 billion,... The average sales volume of lighting manufacturers is about 2000-3000, and most of the lighting brands are reduced to OEM manufacturing factories. The gradual extinction of the brand means that the tenants of the stores are evacuated. The removal of the platform will eventually lead to a single processing base of industrial origin. To promote the branding of lighting enterprises is the key lighting and lighting products to enhance the core competitiveness of lamps. Besides its practicality, the greatest value lies in its artistry and appreciation. At present, the ancient town manufacturers do not exert enough strength in the research and development of lighting design, and the homogenization of products is serious. The art of lighting is hidden, resulting in consumers buying lamps and lanterns, focusing on price parity, resulting in bloody low price competition between homogeneous products, and profit margins are severely thinned. Therefore, today, when the industry scale is basically fixed, we call on the lighting enterprises to focus on their own brand building, blow the horn of quality revolution, and guide the industry to change from "quantity" to "quality". To speed up the popularization of lighting brands is the demand of consumption concept in the new era. Because of the addition of middlemen such as design companies, the cost of lighting has increased, and the terminal price has been rising. This is due to the fact that consumers do not understand the brand and products of lighting, and dealers, designers and other intermediaries have the "operation" space. Therefore, promoting the popularity of lighting brands and promoting the lighting industry's "marked price" is the need to comply with the needs of the consumer sovereignty era, as well as the symbol of industrial transformation and upgrading. Today, with the further deepening of the new normal economic development, industry competition has moved from price competition to quality competition to brand competition. Brand competition has become an important feature of economic competition between enterprises and regions. This is a great opportunity for the lighting industry to create a brand age.