No brand pain plagued the development of lights, the ancient town lights should be how to promote "brand sports"?

Before and after 2002, the "brand movement" of the lighting industry has achieved the trend of today. Regretfully, in that brand movement, ancient town lighting enterprises still stay in the stage of product killing, so far there has not been a strong industry brand. At present, the lighting industry in the ancient town is still dominated by channel competition, and the brand awareness is not strong. Although there are high-end brands such as JINDA, Bao Hui, Qi long, new tri, and so on, they can not integrate into the international market after all. There is no brand pain in the lighting of the ancient town, which has plagued the development of the lights. After nearly 20 years of sustained and rapid development, the lighting industry has undergone profound changes in the development environment. The development of industry under the new normal is the further improvement of quality and benefit, and more emphasis on the development of connotation. One of the important aspects is to implement brand strategy vigorously. To maintain the brand of lighting enterprises is to consolidate the status of the lamp industry in recent years, the lighting brand in its own channel "mopping up". PHILPS home 1 billion 200 million, Rex home 750 million, sunshine lighting 600 million, OPPLE crystal lamp 320 million, wood forest home this year, the target 1 billion, PHILPS lighting plans in commercial lighting, engineering lighting and home lighting force, target 3 billion... Lighting manufacturers average sales of about 2000-3000 million, most of the lighting brand into the OEM manufacturing plant, the gradual extinction of the brand, means that the large market tenants to withdraw the field. The removal of the large market platform will eventually lead to a single processing base of the source of industrial origin. To promote the brand of lighting enterprises is the key lighting and lighting products to enhance the core competitiveness of the lights, its own property, besides practicality, is the greatest value in its artistic and ornamental nature. At present, the ancient town manufacturers in the lighting design and research and development of the lack of force, product homogenization serious. The art of lighting is covered up, causing consumers to focus on the price when buying lamps and lanterns, which eventually causes the low price slaughter of the same quality products, and the profit space is seriously thinned. Therefore, in today's industrial scale, we call on lighting enterprises to pay attention to their own brand molding, to blow the horn of quality revolution, and to guide the industry to change from "large" to "quality and excellent". To speed up the popularity of the lighting brand, the demand for the consumption view of the new era is due to the addition of intermediaries such as the design company, resulting in the increase in the cost of lighting and the increase of the price of the terminal. This is due to the fact that consumers do not understand the brand of lighting and the product itself, dealers, designers and other intermediaries have a "operating" space. Therefore, to promote the popularity of lighting brands and to push the lighting industry to "clear code price" is the need to comply with the era of consumer sovereignty and the symbol of industrial transformation and upgrading. With the deepening of the new norm of economic development, the competition of industry has gone from the price competition to the quality competition to the brand competition. Brand competition has become an important feature of the economic competition between enterprises and regions. This is a great opportunity for the lighting industry to create a brand era.