No brand pains, distress lights are developed, Guzhen lighting should be how to promote "brand movement"?

Before and after 2002, the lighting industry "brand campaign", the achievements of today's trend. Unfortunately, in the field of sports brand, Guzhen lighting enterprises still remain in the stage of product all has not yet appeared, strong industry brand. At present, Guzhen lighting industry is still dominated by channel competition, brand awareness is not strong. Although the gold, Bao Hui, Qilang, comely and other high-end brands, but failed to integrate into the international market. Guzhen Lighting no brand labor pains, plagued the development of lights. After nearly 20 years of sustained and rapid development, lighting industry development environment has undergone profound changes. Under the new normal industry development is to improve the quality and efficiency, pay more attention to the connotation of development, one of the important aspects is to vigorously implement the brand strategy. Maintaining the brand of lighting enterprises is the foundation to consolidate the status of lamp industry. In recent years, lighting brands have carried out "mopping up" in their own channels". PHILPS Home Furnishing 1 billion 200 million Home Furnishing, NVC 750 million, sun lighting 600 million, OPPLE crystal lamp 320 million MLS Home Furnishing target of 1 billion this year, PHILPS lighting to commercial lighting, lighting engineering and lighting Home Furnishing force, target 3 billion...... Lighting manufacturers average sales of about 2000-3000, the majority of lighting brands reduced to OEM manufacturing plants, the gradual demise of the brand, means that the mall tenants withdraw. The removal of the hypermarket platform will eventually lead to a single processing base for industrial sources. Promoting the brand of lighting enterprises is the key to enhance the core competitiveness of lamps. Compared with lighting products, their own attributes, in addition to practicality, the greatest value reflected in its artistry, ornamental. At present, the ancient town manufacturers in lighting design, R & D lack of force, product homogenization serious. The art of lighting has been concealed, resulting in consumers in the purchase of lamps, focusing on parity, and ultimately caused homogeneous products between bloody low price fighting, profit margins were seriously thin. Therefore, in the industrial scale has been basically stereotyped today, we call on lighting enterprises focus on shaping their own brands, sounded the horn of quality revolution, and guide the industry from "quantity" to "quality" change. To speed up the popularity of lighting brands is a new era of consumer demand, due to the design company and other middlemen to join, resulting in increased cost of lighting, terminal prices have gone up. This is due to consumers do not understand the lighting brands and products themselves, dealers, designers and other intermediary only "operation" space. Therefore, to promote the popularity of lighting brands, and to promote the lighting industry toward "price tag", is in line with the needs of the era of consumer sovereignty, but also signs of industrial transformation and upgrading. In the new economic development of the new normal further deepened, the industry competition has been from price competition, quality competition to brand competition. Brand competition has become an important feature of economic competition between enterprises and regions, which is a great opportunity for the lighting industry to create a brand era.